Author: Simona Bostan

by Simona Bostan Simona Bostan No Comments

Who do i promote?

If you are an affiliate, you get a vast number of casinos, sportsbook, poker, bingo etc. operators to promote on your website and your other marketing channels.

Do you always take the best decision to promote a new operator?

Here are 5 things you should consider and make your decision easier:

  1. License

Every serious operator will have a license for providing gambling in the jurisdictions they intend to promote their product/s. For an affiliate, a licensed operator means that it will gain their players trust, on time payments and many other benefits.

  • Terms and Conditions

Read the Terms and Conditions before signing up, always. They need to be transparent, easy to understand, legal and it will give you an overall idea of their business practice.

Some operators might include in their T&C the length of the collaboration (for example: you can be terminated if you do not bring new players within a period of time and you will receive no further income from your current players), monthly revenue calculation formula can differ, restrictions on how to market etc.

  • Commission Deal

Equally important is how much you can get to promote a product. Some operators are flexible and offer a variety of commission types, such as: revenue share, CPA (cost per acquisition), Hybrid deal (combination of both revenue share and CPA), CPC (cost per click), CPM (cost per mille), retainer deal etc.

If you consider that your website and traffic is valuable and you need a better deal than what is advertised on their website, don’t hesitate to get in contact directly with the operator and negotiate yourself a better deal or contact us and we will negotiate on your behalf.

  • Marketing

The operator has an active marketing department. You will get access to different marketing materials, some exclusively for your players if you request that, seasonal offers and in general they are always trying to keep the players engaged and their retention % is quite high.

  • Relationship

It is important to have a good relationship with your business partner. Get to know the Affiliate Manager representing the operator, build trust, have a direct access line to him/her for any questions/issue you might encounter.

Good luck!

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The 2020 Industry Community Awards

Presented by Clever Duck Media the new innovative awards programme for the entire gaming industry, both online, land based and globally recognising those companies and individuals that have gone above and beyond in tackling major issues due to the global pandemic.

The Industry Community Awards recognises the outstanding work companies have done in helping others within their business and externally within the wider community, supporting colleagues, key workers and local health workers in fighting a pandemic that has devastated communities and livelihoods.

In a new world the Industry Community Awards recognises those people and companies that have stepped up to help others and not just their own businesses.

The Industry Community Awards Ceremony: an informed decision will be taken following the current situation and announced beforehand.

Awards Category:

  • Best Employees Support Award
  • Business Continuity Award
  • Business Hero Award of the Year
  • Community Award
  • Corporate Wellbeing & Health Award
  • Innovation Award
  • Outstanding Individual Award
  • Sustainable Business Award

The ICA is now open for nominations and is FREE to all to enter till September, 2020.

The Awards ceremony will take place in October, 2020 and is planned to be sown live online, the ceremony will not be like any other you may have seen and will reflect the glamour, importance and style all our events previously have been.

For more info visit here.

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Gaming Innovation Group signs Heads of Terms agreement with Grupo Slots for the supply of platform and sportsbook services

Gaming Innovation Group Inc. (GiG), has signed a head of terms agreement with Grupo Slots, Argentina’s premier gaming and entertainment group, to enter the regulated City of Buenos Aires online gaming market. Grupo Slots is headquartered in San Luis, Argentina, and provides top-of-the-line entertainment and leisure services in more than 20 locations across Argentina, where it operates casinos, gambling & bingo halls, lottery, and also the online gaming website in addition to hotels, restaurants and convention centres.    

GiG will provide Grupo Slots with a full online turnkey solution, which includes the technical iGaming platform, Sportsbook, front end development, GiGs data platform & GiG Logic . The minimum contract period will be 4 years with an automatic extension for one additional year and is based on a revenue share model in combination with set up fees. Signing of the final agreement is anticipated before the end of Q3. 

Argentina is regulating online gambling on a province by province basis, with expectations of licenses to be awarded to Grupo Slots for Buenos Aires City, anticipated to be the largest market within Argentina, in the later part of 2020 which will be followed by the online launch. H2GC estimates the Total Gambling market in Argentina to be worth EUR 352M, however only 7% is currently done online therefore as an emerging market there is significant growth potential in the interactive space as the market adapts to online gambling, driven by regulation and growth of digital penetration. GiG is well placed to capture this market growth with a leading partner in Grupo Slots who already have a regulated online presence with 

Grupo Slots has the vision to be the best entertainment and leisure option in the markets it serves and is a customer centric organisation with a focus on responsibility gambling therefore GiG is partnering with not only one of the largest land based operators in the market but one that aligns to its own values and product offering. 

Richard Brown CEO of GiG “I am extremely excited to partner with and onboard Grupo Slots, we see a great potential in the regulated environments within Argentina as that market is in the early transformation from offline to online gambling, and to partner with one of the largest and premier land based operators in the market is great opportunity to showcase our product in the LATAM market while delivering the platform for online gambling transformation for Grupo Slots” 

Juan Ignacio Torres General Manager of Grupo Slots “We are extremely pleased to have reached this agreement with a company like GIG, an international company with extensive experience, which demonstrates a high level of seriousness and excellence in the field of online gaming. On our part, we also contribute 35 years of experience, innovation, infrastructure and knowledge of the Argentine gambling market, currently being one of the few operators with online gaming presence ( This agreement complements us and gives us a tool of quality and excellence to continue growing in this market with so much future potential”  

It is anticipated that the license application will be granted in Q4 of 2020 with go live shortly afterwards therefore GiG expects a positive contribution from 2021 onwards. 

About Gaming Innovation Group

Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry leading platform and media provider delivering world class solutions to our iGaming partners and their customers’.  GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable  technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.

About Grupo Slots

Grupo Slots is a company committed to providing top-of-the-line entertainment and leisure services. With over 30 years of experience, history and development, the company also seeks to be a favorable space for personal and professional growth of all its employees, as well as to add multiple value-creation opportunities to society. The group counts with 75 commercial units in 24 different locations in the Provinces of San Luis, Chaco, Neuquén and Buenos Aires, offering services, entertainment and leisure through: Traditional casino lounges, Slot machine lounge Bingo halls, Administration and commercialization of Lottery Games, Online Gambling Platform, Official horse racing track, Horse racing Agency,, Hotels, Convention Centers, Restaurants, bars and cafés, Real estate development, Theater rooms, FM radio stations, Service Payment Network. 

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Evolution Gaming to acquire NetEnt for £1.6 billion

The Swedish based online gaming supplied, NetEnt has accepted a £1.6 billion offer from Evolution Gaming for the business. They accepted an offer of 43% premium on their shares from Evolution Gaming.

Evolution Gaming in a statement said that some 45% of all voting rights at NetEnt had accepted the offer and another 23% of the remaining voting block of NetEnt had expressed their intention to vote in accepting the offer.

The deal is expected to be completed by the 2nd of November 2020 and both companies think that they with their US reach can become a powerhouse in expanding US market over the coming years.

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SiGMA goes digital

Following the postponement of the SiGMA Manila expo this June to May 2021, SiGMA decided to jump on the opportunity and launch TWO virtual conferences: SiGMA Asia Focus and SiGMA Deep Tech. Both virtual conferences will take place on the same week of the original show dates, 8-10 June 2020.

SiGMA-ICE ASIA FOCUS: In line with their commitment to cover the various gaming verticals and also bring Asia and the West closer together, they have curated an interesting agenda with a line-up of speakers made up of final decision makers. 

SiGMA DEEP TECH: By Techies. For Techies. SiGMA Deep Tech will shine a spotlight on expert tech leaders, CTOs and developers Topics such as with AI, Big Data, UI, open-source vs licensed tech and much more will be addressed during the talks. 

SiGMA is trying to provide fresh content, and to help you navigate through these turbulent times. Whether you’re exploring Asia as a new frontier or which tech solutions to embrace, we got you covered this June 8-10th.

SiGMA Asia agenda includes topics such as:

  • Focus Philippines & ASEA: Asia’s undisputed hub for iGaming
  • Focus Australia: Challenges & New opportunities
  • Focus Japan: Updates & Restrictions lifted for land-based gambling
  • Focus India: iGaming on the rise
  • Roadmap for Asia post Covid- spotlighting Macau and South East Asia
  • Can live gaming revive Casino in a digital era?
  • M&A appetite in Asia post Covid
  • Managing black market & consumer protection in Asia
  • Payment & Gaming: Crypto Use

SiGMA Deep Tech agenda includes topics such as:

  • Data in iGaming: Managing Data effectively
  • Real-time data: life cycle engagement & customer management challenges
  • Quantum & Neuromorphic computing
  • Data & Cybersecurity

For more info and registration click here.

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What do you need to prepare for a trade-show?

Are you going to exhibit at a trade-show anytime soon? Then read below what you need to prepare to make sure you make the most of it.

  • Pre Event

Setup your target and your goal. What you want to achieve is the most important thing you need to consider when you prepare for a trade-show.

Do you want to attract more customers and get feedback on a new product release? Then make sure you have good salespeople in your team attending the event.

Do you want to be remembered? You could create some unique and cool marketing materials and giveaways or design an impressive stand.

  • At the Event

Of course, at the event is the best way to show/promote/sell your product/s. So, make sure your team know the product/s inside-out.

You will need to appeal to senses – you cannot be too technical with someone that doesn’t have the in-depth knowledge. Keep it simple and generalise so that the potential customer will have an overall understanding of what you are offering.

Last but not least, think like a salesperson.

  • Post event

Now it is the right time to draw the line and discuss with your entire team what you have learned and how it went, so debrief and review with colleagues.

Don’t forget to follow up with leads and offer enough time for responses as everyone will be catching up with the workload.

You have collected enough information and feedback from the attendees. Plan for the future and think in advance if you want to exhibit at another show!

Good luck and contact us for the organisation of your next event.

by Simona Bostan Simona Bostan No Comments

5 tips for a successful Conference attendance

Whether you have a new product on the market, or you are already well known, if you exhibit at a conference or event in your field, here are 5 tips to make your event successful:

  1. Choose the best Conference/Event to attend

You have your product; you know your target markets and if it is a B2B or B2C or both. All you have to do is choose the conference you want to participate.

You can narrow it down by considering three factors:

  • Size: small (under 5,000 attendees), medium (bigger than 5,000 attendees) or bigger conferences (over 10,000 attendees);
  • Recognition: every conference has its own reputation and crowd quality;
  • Location: if your product is being offered worldwide (within allowed jurisdictions) then the work into finding the right one is a bit harder;
  • Be remembered

Don’t attend an event and have a stand just for the sake of being there. Make sure people remember your company, your personnel and your product. You can achieve that by using different methods, including stand size and uniqueness, unique branded gadgets and giveaways, employees full of energy with good knowledge of the product and any ready answers for any unforeseen questions that might arise;

  • Get the best ROI

I often see that companies don’t make the best of their presence at a conference. If you are ready to spend money on being there, make sure you come prepared to get feedback from potential customers, retain their info, follow up and don’t forget to have fun.

  • Use professionals

Although many companies benefit of having an in-house Event Management team, don’t leave your exhibition in the hands of untrained employees that do not have experience in the field. Make the use of professionals, such as our team that will understand your needs, provide you with the best advice based on experience and many conferences we attended.

  • Budget

There is something to be done for every budget. With the right team and with enough time in advance up to the conference the better.

Contact us for free advice on how to make your next event even better!

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Top 5 iGaming Awards

If you work in the iGaming industry, you probably have attended at least once an award ceremony where you Company, colleague or yourself has been nominated.

In no particular order, here are 5 iGaming Awards you might consider participating:

  1. International Gaming Awards

This event is being managed by Clever Duck Media Ltd. and it will take place this year on the 3rd February 2020 @ Savoy Hotel London, UK.

With 31 awards this event has a category for everyone. For more info here:

2. Malta Gaming Awards

The Malta Gaming Awards will be held during SiGMA 2020 in December 2020 with the venue yet to be confirmed. Alongside premier networking opportunities, this extravagant awards gala will reward leading players in the iGaming industry in a celebration of achievement. As well as shining a spotlight on some of the most intriguing and creative projects to change the face of the iGaming sector, the glitzy event will also feature an art auction, with all proceeds going to the SiGMA Foundation for a variety of charitable projects.

31 awards sponsored by different operators. Awards include: Affiliates, Casino/Sportsbook operators, Payment processors, hosting and crypto.

For more info here:

3. iGaming Idol

This event will take place on the 1st of October 2020 @ Intercontinental Hotel, Malta. If you are an Operator or Supplier you can enter to win one of the 23 awards given on the evening.

For more info about the event, click here:

4. iGB Affiliate Award

The iGB Affiliate Awards 2020 will bring the industry together to celebrate innovations, successes and contributions. The iGB Affiliate Awards are the most respected awards in the industry with a focus on transparency.

There are 19 awards to be given to outstanding Affiliates and the event will take place on the 7th of February, 2020 @ The Brewery, London, UK.

For more info about the event, click here:

5. Global Gaming Awards

Gambling Insider’s Global Gaming Awards London continues the success of the Vegas awards – including an industry-expert nomination panel, judges spanning every sector and independently adjudicated by KPMG Isle of Man to ensure the winning companies are truly deserving.

The event will award 13 Operators, best in their field, judged by industry experts.

The event will take place on the 3rd of February 15:00 @ the Hippodrome, London, Uk.

For more info about the event, click here:

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5 things to consider if you want your own iGaming Operation

Have you ever considered having your own iGaming Operation and you don’t know where to start? Here are 5 things to consider that can make your decision easier:

1. Product Type

There are several product types you can opt to offer to your potential future clients: casino games, sports betting, poker, bingo and much more.

It can be an easy choice if you know it already, but if you don’t you will for sure want something that can generate revenue with little or no risk involved. Research showed that Casino products bring most of revenue for an Operation.

2. Player Jurisdiction

Okay, you know which product/s you want to offer, now it’s time to do some marketing research and see which country is relevant for your business to acquire clients. 

As more and more countries oblige you to apply for a license in their country, you need to make sure you do your homework and see which countries you want to target.

3. Product Providers

Games – There are plenty of providers for every single product you want to offer. You can choose one or more Casino Providers such as: Playtech, Netent, Microgaming and many more. Sportsbook Providers: Betradar (one of the biggest in the market), Soft Gamings, Bett Market and many more.etc. 

Affiliate platform – Netrefer, myAffiliates, in house etc.

Payment providers.

4. Company Formation and License

You have your product, the jurisdiction you want to operate, third party providers what you need now is to license the operation. You can choose to open your company based on the tax system and you have plenty of options in Europe: Malta, Estonia etc., or anywhere else in the world.

The most used jurisdictions for iGaming are: Malta, Gibraltar, Curacao.

5. Budget

Last but not least, finances!  All decisions above will be taken according to the budget you have available. Ensure that you have at least 1 year finances to support the business without expecting revenue.


Do you want to do everything yourself? or you want to only concentrate on one aspect?

Do you want to outsource parts of the operation or all of it and just concentrate on Marketing? We can help you find the right balance of in-house and outsourcing.

Contact us today for more info.

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Gambling Commission to ban Credit Cards starting April 2020

The UK Gambling Commission said that starting the 14th of April 2020, no gambling business can allow consumers from Great Britain to use Credit cards to add funds . This news comes after the review of the Commission of online gambling and the Government’s Review of Gaming Machines and Social Responsibility Measures. A public consultation was carried out between August and November 2019.

In Great Britain there are currently 24 million adults that gamble, with 10.5 million of those gambling online. Around 800,000 consumers use credit cards to gamble according to UK Finance. Separate research undertaken by the Commission shows that 22% of online gamblers using credit cards to gamble are classed as problem gamblers – with even more at some risk of harm.

This decision however will not affect consumers using their debit cards or prepaid cards.

Neil McArthur, Gambling Commission chief executive, said, “Credit card gambling can lead to significant financial harm. The ban that we have announced today should minimise the risks of harm to consumers from gambling with money they do not have. Research shows that 22% of online gamblers using credit cards are problem gamblers, with even more suffering some form of gambling harm.

We also know that there are examples of consumers who have accumulated tens of thousands of pounds of debt through gambling because of credit card availability. There is also evidence that the fees charged by credit cards can exacerbate the situation because the consumer can try to chase losses to a greater extent.”

“We realise that this change will inconvenience those consumers who use credit cards responsibly but we are satisfied that reducing the risk of harm to other consumers means that action must be taken.” he said. “But we will evaluate the ban and watch closely for any unintended circumstances for consumers.”

“The ban is part of our ongoing work to reduce gambling harm. We also need to continue the work we have been doing with gambling operators and the finance industry to ensure consumers only gamble with money they can afford to spend.”

Culture Minister Helen Whately said, “Whilst millions gamble responsibly, I have also met people whose lives have been turned upside down by gambling addiction.  There is clear evidence of harm from consumers betting with money they do not have, so it is absolutely right that we act decisively to protect them.

“In the past year we have introduced a wave of tougher measures, including cutting the maximum stake on fixed odds betting terminals, bringing in tighter age and identity checks for online gambling and expanding national specialist support through the NHS Long Term Plan. We have also secured a series of commitments from five leading gambling operators that will include £100 million funding towards treatment for problem gamblers.

But there is more to do. We will be carrying out a review of the Gambling Act to ensure it is fit for the digital age and we will be launching a new nationwide addiction strategy in 2020. We will not hesitate to take any further action necessary to protect people from gambling harm.”

Also today it has been announced by the Commission that there will be changes to licence conditions which will require all online gambling operators to participate in the GAMSTOP scheme and offer their customers the service from 31 March.