by Simona Bostan Simona Bostan No Comments

Evolution Gaming to acquire NetEnt for £1.6 billion

The Swedish based online gaming supplied, NetEnt has accepted a £1.6 billion offer from Evolution Gaming for the business. They accepted an offer of 43% premium on their shares from Evolution Gaming.

Evolution Gaming in a statement said that some 45% of all voting rights at NetEnt had accepted the offer and another 23% of the remaining voting block of NetEnt had expressed their intention to vote in accepting the offer.

The deal is expected to be completed by the 2nd of November 2020 and both companies think that they with their US reach can become a powerhouse in expanding US market over the coming years.

by Simona Bostan Simona Bostan No Comments

SiGMA goes digital

Following the postponement of the SiGMA Manila expo this June to May 2021, SiGMA decided to jump on the opportunity and launch TWO virtual conferences: SiGMA Asia Focus and SiGMA Deep Tech. Both virtual conferences will take place on the same week of the original show dates, 8-10 June 2020.

SiGMA-ICE ASIA FOCUS: In line with their commitment to cover the various gaming verticals and also bring Asia and the West closer together, they have curated an interesting agenda with a line-up of speakers made up of final decision makers. 

SiGMA DEEP TECH: By Techies. For Techies. SiGMA Deep Tech will shine a spotlight on expert tech leaders, CTOs and developers Topics such as with AI, Big Data, UI, open-source vs licensed tech and much more will be addressed during the talks. 

SiGMA is trying to provide fresh content, and to help you navigate through these turbulent times. Whether you’re exploring Asia as a new frontier or which tech solutions to embrace, we got you covered this June 8-10th.

SiGMA Asia agenda includes topics such as:

  • Focus Philippines & ASEA: Asia’s undisputed hub for iGaming
  • Focus Australia: Challenges & New opportunities
  • Focus Japan: Updates & Restrictions lifted for land-based gambling
  • Focus India: iGaming on the rise
  • Roadmap for Asia post Covid- spotlighting Macau and South East Asia
  • Can live gaming revive Casino in a digital era?
  • M&A appetite in Asia post Covid
  • Managing black market & consumer protection in Asia
  • Payment & Gaming: Crypto Use

SiGMA Deep Tech agenda includes topics such as:

  • Data in iGaming: Managing Data effectively
  • Real-time data: life cycle engagement & customer management challenges
  • Quantum & Neuromorphic computing
  • Data & Cybersecurity

For more info and registration click here.

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What do you need to prepare for a trade-show?

Are you going to exhibit at a trade-show anytime soon? Then read below what you need to prepare to make sure you make the most of it.

  • Pre Event

Setup your target and your goal. What you want to achieve is the most important thing you need to consider when you prepare for a trade-show.

Do you want to attract more customers and get feedback on a new product release? Then make sure you have good salespeople in your team attending the event.

Do you want to be remembered? You could create some unique and cool marketing materials and giveaways or design an impressive stand.

  • At the Event

Of course, at the event is the best way to show/promote/sell your product/s. So, make sure your team know the product/s inside-out.

You will need to appeal to senses – you cannot be too technical with someone that doesn’t have the in-depth knowledge. Keep it simple and generalise so that the potential customer will have an overall understanding of what you are offering.

Last but not least, think like a salesperson.

  • Post event

Now it is the right time to draw the line and discuss with your entire team what you have learned and how it went, so debrief and review with colleagues.

Don’t forget to follow up with leads and offer enough time for responses as everyone will be catching up with the workload.

You have collected enough information and feedback from the attendees. Plan for the future and think in advance if you want to exhibit at another show!

Good luck and contact us for the organisation of your next event.

by Simona Bostan Simona Bostan No Comments

5 tips for a successful Conference attendance

Whether you have a new product on the market, or you are already well known, if you exhibit at a conference or event in your field, here are 5 tips to make your event successful:

  1. Choose the best Conference/Event to attend

You have your product; you know your target markets and if it is a B2B or B2C or both. All you have to do is choose the conference you want to participate.

You can narrow it down by considering three factors:

  • Size: small (under 5,000 attendees), medium (bigger than 5,000 attendees) or bigger conferences (over 10,000 attendees);
  • Recognition: every conference has its own reputation and crowd quality;
  • Location: if your product is being offered worldwide (within allowed jurisdictions) then the work into finding the right one is a bit harder;
  • Be remembered

Don’t attend an event and have a stand just for the sake of being there. Make sure people remember your company, your personnel and your product. You can achieve that by using different methods, including stand size and uniqueness, unique branded gadgets and giveaways, employees full of energy with good knowledge of the product and any ready answers for any unforeseen questions that might arise;

  • Get the best ROI

I often see that companies don’t make the best of their presence at a conference. If you are ready to spend money on being there, make sure you come prepared to get feedback from potential customers, retain their info, follow up and don’t forget to have fun.

  • Use professionals

Although many companies benefit of having an in-house Event Management team, don’t leave your exhibition in the hands of untrained employees that do not have experience in the field. Make the use of professionals, such as our team that will understand your needs, provide you with the best advice based on experience and many conferences we attended.

  • Budget

There is something to be done for every budget. With the right team and with enough time in advance up to the conference the better.

Contact us for free advice on how to make your next event even better!

by Simona Bostan Simona Bostan No Comments

Top 5 iGaming Awards

If you work in the iGaming industry, you probably have attended at least once an award ceremony where you Company, colleague or yourself has been nominated.

In no particular order, here are 5 iGaming Awards you might consider participating:

  1. International Gaming Awards

This event is being managed by Clever Duck Media Ltd. and it will take place this year on the 3rd February 2020 @ Savoy Hotel London, UK.

With 31 awards this event has a category for everyone. For more info here:

2. Malta Gaming Awards

The Malta Gaming Awards will be held during SiGMA 2020 in December 2020 with the venue yet to be confirmed. Alongside premier networking opportunities, this extravagant awards gala will reward leading players in the iGaming industry in a celebration of achievement. As well as shining a spotlight on some of the most intriguing and creative projects to change the face of the iGaming sector, the glitzy event will also feature an art auction, with all proceeds going to the SiGMA Foundation for a variety of charitable projects.

31 awards sponsored by different operators. Awards include: Affiliates, Casino/Sportsbook operators, Payment processors, hosting and crypto.

For more info here:

3. iGaming Idol

This event will take place on the 1st of October 2020 @ Intercontinental Hotel, Malta. If you are an Operator or Supplier you can enter to win one of the 23 awards given on the evening.

For more info about the event, click here:

4. iGB Affiliate Award

The iGB Affiliate Awards 2020 will bring the industry together to celebrate innovations, successes and contributions. The iGB Affiliate Awards are the most respected awards in the industry with a focus on transparency.

There are 19 awards to be given to outstanding Affiliates and the event will take place on the 7th of February, 2020 @ The Brewery, London, UK.

For more info about the event, click here:

5. Global Gaming Awards

Gambling Insider’s Global Gaming Awards London continues the success of the Vegas awards – including an industry-expert nomination panel, judges spanning every sector and independently adjudicated by KPMG Isle of Man to ensure the winning companies are truly deserving.

The event will award 13 Operators, best in their field, judged by industry experts.

The event will take place on the 3rd of February 15:00 @ the Hippodrome, London, Uk.

For more info about the event, click here:

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5 things to consider if you want your own iGaming Operation

Have you ever considered having your own iGaming Operation and you don’t know where to start? Here are 5 things to consider that can make your decision easier:

1. Product Type

There are several product types you can opt to offer to your potential future clients: casino games, sports betting, poker, bingo and much more.

It can be an easy choice if you know it already, but if you don’t you will for sure want something that can generate revenue with little or no risk involved. Research showed that Casino products bring most of revenue for an Operation.

2. Player Jurisdiction

Okay, you know which product/s you want to offer, now it’s time to do some marketing research and see which country is relevant for your business to acquire clients. 

As more and more countries oblige you to apply for a license in their country, you need to make sure you do your homework and see which countries you want to target.

3. Product Providers

Games – There are plenty of providers for every single product you want to offer. You can choose one or more Casino Providers such as: Playtech, Netent, Microgaming and many more. Sportsbook Providers: Betradar (one of the biggest in the market), Soft Gamings, Bett Market and many more.etc. 

Affiliate platform – Netrefer, myAffiliates, in house etc.

Payment providers.

4. Company Formation and License

You have your product, the jurisdiction you want to operate, third party providers what you need now is to license the operation. You can choose to open your company based on the tax system and you have plenty of options in Europe: Malta, Estonia etc., or anywhere else in the world.

The most used jurisdictions for iGaming are: Malta, Gibraltar, Curacao.

5. Budget

Last but not least, finances!  All decisions above will be taken according to the budget you have available. Ensure that you have at least 1 year finances to support the business without expecting revenue.


Do you want to do everything yourself? or you want to only concentrate on one aspect?

Do you want to outsource parts of the operation or all of it and just concentrate on Marketing? We can help you find the right balance of in-house and outsourcing.

Contact us today for more info.

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Gambling Commission to ban Credit Cards starting April 2020

The UK Gambling Commission said that starting the 14th of April 2020, no gambling business can allow consumers from Great Britain to use Credit cards to add funds . This news comes after the review of the Commission of online gambling and the Government’s Review of Gaming Machines and Social Responsibility Measures. A public consultation was carried out between August and November 2019.

In Great Britain there are currently 24 million adults that gamble, with 10.5 million of those gambling online. Around 800,000 consumers use credit cards to gamble according to UK Finance. Separate research undertaken by the Commission shows that 22% of online gamblers using credit cards to gamble are classed as problem gamblers – with even more at some risk of harm.

This decision however will not affect consumers using their debit cards or prepaid cards.

Neil McArthur, Gambling Commission chief executive, said, “Credit card gambling can lead to significant financial harm. The ban that we have announced today should minimise the risks of harm to consumers from gambling with money they do not have. Research shows that 22% of online gamblers using credit cards are problem gamblers, with even more suffering some form of gambling harm.

We also know that there are examples of consumers who have accumulated tens of thousands of pounds of debt through gambling because of credit card availability. There is also evidence that the fees charged by credit cards can exacerbate the situation because the consumer can try to chase losses to a greater extent.”

“We realise that this change will inconvenience those consumers who use credit cards responsibly but we are satisfied that reducing the risk of harm to other consumers means that action must be taken.” he said. “But we will evaluate the ban and watch closely for any unintended circumstances for consumers.”

“The ban is part of our ongoing work to reduce gambling harm. We also need to continue the work we have been doing with gambling operators and the finance industry to ensure consumers only gamble with money they can afford to spend.”

Culture Minister Helen Whately said, “Whilst millions gamble responsibly, I have also met people whose lives have been turned upside down by gambling addiction.  There is clear evidence of harm from consumers betting with money they do not have, so it is absolutely right that we act decisively to protect them.

“In the past year we have introduced a wave of tougher measures, including cutting the maximum stake on fixed odds betting terminals, bringing in tighter age and identity checks for online gambling and expanding national specialist support through the NHS Long Term Plan. We have also secured a series of commitments from five leading gambling operators that will include £100 million funding towards treatment for problem gamblers.

But there is more to do. We will be carrying out a review of the Gambling Act to ensure it is fit for the digital age and we will be launching a new nationwide addiction strategy in 2020. We will not hesitate to take any further action necessary to protect people from gambling harm.”

Also today it has been announced by the Commission that there will be changes to licence conditions which will require all online gambling operators to participate in the GAMSTOP scheme and offer their customers the service from 31 March.

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AI in Gaming Conference, Dubai 2020

The Artificial Intelligence Summit is being organised by Eventus International and it will take place between the 26th and 27th of February, 2020 in Dubai, UAE. Eventus International is a summit and exhibition company that connects leaders with leaders and turns opportunity into possibility.

Their summits and exhibitions have a longstanding reputation for gathering primary stakeholders in the industry to discuss the future of the gaming sector. They operate in profitable vertical industries with significant international growth potential while promoting the growth of emerging markets.

AI adoption will account for 45% of the world economy’s total gains by 2030. The UAE ranks first in the Middle Eastern world in terms of expected annual growth of AI contribution to the economy at 33.5%. As a hub for technology and innovation, Dubai is the epicenter of all things AI in the Middle East. In addition, Dubai also has a burgeoning gaming market for games of skill and games of chance, video gaming, the racing industry, AR, VR and eSports.

Speakers at AI in Gaming:

  • Andrew Pearson – Founder and Managing Director @Intelligencia Limited
  • Christopher Ghenne – Global Lead for Banking/Compliance Solutions @ SAS
  • Earle G. Hall – CEO/Chairman @ AXES/GSA Blockchain
  • Hala Bou Alwan – Founder and CEO @ Hala Bou Alwan Consultancy
  • Jan Enri Arquero  – CEO @ The Prodigal Developers
  • Joseph F. Borg – Partner @ WH Partners
  • Dr. Joshua Ellul – Chairman @ Malta Digital Innovation Authority
  • Michael Budow – Audio Designer @ The Prodigal Developers
  • Nameer Khan – Founding Board Member @ Mena Fintech Association

Discussion Topics:

  • Uncovering the potential of AI in the Middle East countries – The role of government and industry
  • Blockchain innovations most likely to disrupt the gaming and entertainment industries and where to focus your attention now and next
  • How AI is revolutionising games of skill
  • The critical issues created by AI and how regulators should address them
  • Man vs. Machine: Will AI replace human performance?

Other events organised by Eventus International: Sports Betting East Africa+, SPiCE India, Sports Betting West Africa+, Cyprus Gaming Show, Scandinavian Gaming Show, AI In Gaming, International Lottery Play Summit, iGaming Germany (iGG), All-in Gaming Ukraine Summit, Gaming & Affiliate Marketing Expo (GAME), Gaming Expo Francophone Africa, ACE (Affiliate Conference & Expo) 2020, Play Social – Social Gaming China  and the All American Sports Betting Summit.

For more info about the event click here.

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London Affiliate Conference 2020

Every year, one of the biggest iGaming Affiliate Conference, London Affiliate Conference 2020 is coming this February between the 5th and the 8th at ExCel London, UK.

5 February – Pre-registration and welcome drinks
6-7 February – Exhibition, Conference, Awards and Closing Party
8 February- Unwind Session.

If you are an iGaming Affiliate you might be looking for:

  • New licensed operators to work with 
  • Information about latest developments in regulation and next steps from the perspective of those who make the rules
  • New and emerging markets to dive into, don’t forget the event is international, and open to opportunities from North America to Africa!
  • How to plan and implement a growth strategy in a world that’s constantly changing
  • New and innovative ways to drive traffic and engagement for clients and maximise commission for yourself
  • Networking and idea sharing with other affiliates and like-minded individuals to takeaway actionable plans.

If you are an iGaming Operator you might be looking for:

  • Affiliates, lots of them! 
  • New ways of acquiring and growing traffic
  • A dedicated conference to help you map out the latest regulation and new market updates
  • The right tools to continue a successful and sustainable business and growth strategy
  • A platform to show case your new products and promote your brand
  • A perfect balance of work and play at our reputable and engaging networking parties
  • A place to catch-up with existing partners, colleagues and friends in the largest community gathering of iGaming Affiliates.

With over 90 different nationalities and more than 5,000 attendees, if you are looking for a new deal, offer your service or network, then be there.

The Agenda includes topics such as:

  • This Time Next Year, We’ll be Brazilianaires!
  • Teamwork Makes the Dream Work: How Operators and Affiliates Can Help Each Other Stay Compliant
  • SEO: Satisfy user intent and rank
  • RETENTION panel – Giving your Customers What They Want to Keep Them On-Site
  • RAiG Against the Machine: Redefining Affiliate Responsibility for the 2020s
  • PPC: Pointless, Powerless, Costly? Or Are You Just Doing It Wrong?
  • OK, Google. How can I rank #1 for Voice Answers?
  • LatAm, The One and Only! You Can’t Take That Away from Me
  • It’s the Sportsbook, Stupid! Making Your Way in US iGaming
  • European Regulatory Roundup – UK, Sweden, Italy and many more.

Don’t forget, Affiliates and introducing Brokers go for FREE.

For the full agenda, registration and prices, accommodation and exhibitor list please visit LAC website.

See you all there!

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Fath El Kheir reaches Malta for promoting the 2022 World Cup in Qatar

The Fath El Kheir reaches Sliema Harbor today the 24th of September 2019 @ 17:00 hours.

The Cultural Village Foundation – Katara launches ‘Fath Al Kheir 4’ journey, which will travel to a number of European and Arab cities on a two-year trip to promote the 2022 World Cup in Qatar.

The journey started from Istanbul to the Mediterranean Sea, navigating to Greece, then Albania, Croatia. It will stop at the Italian port of Genoa. From there it will continue to Monte Carlo, Nice, Marseille, Barcelona, Tangier, Algeria. and reach Tunisia in 2021.

Although it wasn’t schedule to come to Malta, this has changed en route and we can enjoy the beautiful 40 meter long dhow.

The Fath el Kheir Journey represents one of the most important activities of the Katara Traditional Dhows Festival. It aims at reviving the heritage of ancestors in traveling and navigating through the gliding dhows, preserving this kind of heritage and teaching the youth how to navigate and travel bu sailing dhows.

This is the first trip of its kind in the region, with the availability of modern means of navigation and the difficulty of providing dhows capable of accommodating such maritime trips, in addition to the readiness of a group of experienced youth.