Advice Archives - Simka Consulting

23rd September 2020by Simona Bostan Simona Bostan No Comments

Who do i promote?

If you are an affiliate, you get a vast number of casinos, sportsbook, poker, bingo etc. operators to promote on your website and your other marketing channels.

Do you always take the best decision to promote a new operator?

Here are 5 things you should consider and make your decision easier:

License

Every serious operator will have a license for providing gambling in the jurisdictions they intend to promote their product/s. For an affiliate, a licensed operator means that it will gain their players trust, on time payments and many other benefits.

Terms and Conditions

Read the Terms and Conditions before signing up, always. They need to be transparent, easy to understand, legal and it will give you an overall idea of their business practice.

Some operators might include in their T&C the length of the collaboration (for example: you can be terminated if you do not bring new players within a period of time and you will receive no further income from your current players), monthly revenue calculation formula can differ, restrictions on how to market etc.

Commission Deal

Equally important is how much you can get to promote a product. Some operators are flexible and offer a variety of commission types, such as: revenue share, CPA (cost per acquisition), Hybrid deal (combination of both revenue share and CPA), CPC (cost per click), CPM (cost per mille), retainer deal etc.

If you consider that your website and traffic is valuable and you need a better deal than what is advertised on their website, don’t hesitate to get in contact directly with the operator and negotiate yourself a better deal or contact us and we will negotiate on your behalf.

Marketing

The operator has an active marketing department. You will get access to different marketing materials, some exclusively for your players if you request that, seasonal offers and in general they are always trying to keep the players engaged and their retention % is quite high.

Relationship

It is important to have a good relationship with your business partner. Get to know the Affiliate Manager representing the operator, build trust, have a direct access line to him/her for any questions/issue you might encounter.

Good luck!

6th March 2020by Simona Bostan Simona Bostan No Comments

What do you need to prepare for a trade-show?

Are you going to exhibit at a trade-show anytime soon? Then read below what you need to prepare to make sure you make the most of it.

Pre Event

Setup your target and your goal. What you want to achieve is the most important thing you need to consider when you prepare for a trade-show.

Do you want to attract more customers and get feedback on a new product release? Then make sure you have good salespeople in your team attending the event.

Do you want to be remembered? You could create some unique and cool marketing materials and giveaways or design an impressive stand.

At the Event

Of course, at the event is the best way to show/promote/sell your product/s. So, make sure your team know the product/s inside-out.

You will need to appeal to senses – you cannot be too technical with someone that doesn’t have the in-depth knowledge. Keep it simple and generalise so that the potential customer will have an overall understanding of what you are offering.

Last but not least, think like a salesperson.

Post event

Now it is the right time to draw the line and discuss with your entire team what you have learned and how it went, so debrief and review with colleagues.

Don’t forget to follow up with leads and offer enough time for responses as everyone will be catching up with the workload.

You have collected enough information and feedback from the attendees. Plan for the future and think in advance if you want to exhibit at another show!

Good luck and contact us for the organisation of your next event.

28th February 2020by Simona Bostan Simona Bostan No Comments

5 tips for a successful Conference attendance

Whether you have a new product on the market, or you are already well known, if you exhibit at a conference or event in your field, here are 5 tips to make your event successful:

Choose the best Conference/Event to attend

You have your product; you know your target markets and if it is a B2B or B2C or both. All you have to do is choose the conference you want to participate.

You can narrow it down by considering three factors:

Size: small (under 5,000 attendees), medium (bigger than 5,000 attendees) or bigger conferences (over 10,000 attendees);
Recognition: every conference has its own reputation and crowd quality;
Location: if your product is being offered worldwide (within allowed jurisdictions) then the work into finding the right one is a bit harder;

Be remembered

Don’t attend an event and have a stand just for the sake of being there. Make sure people remember your company, your personnel and your product. You can achieve that by using different methods, including stand size and uniqueness, unique branded gadgets and giveaways, employees full of energy with good knowledge of the product and any ready answers for any unforeseen questions that might arise;

Get the best ROI

I often see that companies don’t make the best of their presence at a conference. If you are ready to spend money on being there, make sure you come prepared to get feedback from potential customers, retain their info, follow up and don’t forget to have fun.

Use professionals

Although many companies benefit of having an in-house Event Management team, don’t leave your exhibition in the hands of untrained employees that do not have experience in the field. Make the use of professionals, such as our team that will understand your needs, provide you with the best advice based on experience and many conferences we attended.

Budget

There is something to be done for every budget. With the right team and with enough time in advance up to the conference the better.

18th January 2020by Simona Bostan Simona Bostan No Comments

Top 5 iGaming Awards

If you work in the iGaming industry, you probably have attended at least once an award ceremony where you Company, colleague or yourself has been nominated.

In no particular order, here are 5 iGaming Awards you might consider participating:

International Gaming Awards

This event is being managed by Clever Duck Media Ltd. and it will take place this year on the 3rd February 2020 @ Savoy Hotel London, UK.

With 31 awards this event has a category for everyone. For more info here: https://gaming-awards.com/international-gaming-awards/iga-categories/.

2. Malta Gaming Awards

The Malta Gaming Awards will be held during SiGMA 2020 in December 2020 with the venue yet to be confirmed. Alongside premier networking opportunities, this extravagant awards gala will reward leading players in the iGaming industry in a celebration of achievement. As well as shining a spotlight on some of the most intriguing and creative projects to change the face of the iGaming sector, the glitzy event will also feature an art auction, with all proceeds going to the SiGMA Foundation for a variety of charitable projects.

31 awards sponsored by different operators. Awards include: Affiliates, Casino/Sportsbook operators, Payment processors, hosting and crypto.

For more info here: https://sigma.com.mt/malta-gaming-awards/.

3. iGaming Idol

This event will take place on the 1st of October 2020 @ Intercontinental Hotel, Malta. If you are an Operator or Supplier you can enter to win one of the 23 awards given on the evening.

For more info about the event, click here: https://igamingidol.com/.

4. iGB Affiliate Award

The iGB Affiliate Awards 2020 will bring the industry together to celebrate innovations, successes and contributions. The iGB Affiliate Awards are the most respected awards in the industry with a focus on transparency.

There are 19 awards to be given to outstanding Affiliates and the event will take place on the 7th of February, 2020 @ The Brewery, London, UK.

For more info about the event, click here: https://www.igbaffiliate.com/awards/igb-affiliate-awards.

5. Global Gaming Awards

Gambling Insider’s Global Gaming Awards London continues the success of the Vegas awards – including an industry-expert nomination panel, judges spanning every sector and independently adjudicated by KPMG Isle of Man to ensure the winning companies are truly deserving.

The event will award 13 Operators, best in their field, judged by industry experts.

The event will take place on the 3rd of February 15:00 @ the Hippodrome, London, Uk.

For more info about the event, click here: https://www.globalgamingawards.com/london/.

15th January 2020by Simona Bostan Simona Bostan No Comments

5 things to consider if you want your own iGaming Operation

Have you ever considered having your own iGaming Operation and you don’t know where to start? Here are 5 things to consider that can make your decision easier:

1. Product Type

There are several product types you can opt to offer to your potential future clients: casino games, sports betting, poker, bingo and much more.

It can be an easy choice if you know it already, but if you don’t you will for sure want something that can generate revenue with little or no risk involved. Research showed that Casino products bring most of revenue for an Operation.

2. Player Jurisdiction

Okay, you know which product/s you want to offer, now it’s time to do some marketing research and see which country is relevant for your business to acquire clients.

As more and more countries oblige you to apply for a license in their country, you need to make sure you do your homework and see which countries you want to target.

3. Product Providers

Games – There are plenty of providers for every single product you want to offer. You can choose one or more Casino Providers such as: Playtech, Netent, Microgaming and many more. Sportsbook Providers: Betradar (one of the biggest in the market), Soft Gamings, Bett Market and many more.etc.

Affiliate platform – Netrefer, myAffiliates, in house etc.

Payment providers.

4. Company Formation and License

You have your product, the jurisdiction you want to operate, third party providers what you need now is to license the operation. You can choose to open your company based on the tax system and you have plenty of options in Europe: Malta, Estonia etc., or anywhere else in the world.

The most used jurisdictions for iGaming are: Malta, Gibraltar, Curacao.

5. Budget

Last but not least, finances! All decisions above will be taken according to the budget you have available. Ensure that you have at least 1 year finances to support the business without expecting revenue.

Conclusion:

Do you want to do everything yourself? or you want to only concentrate on one aspect?

Do you want to outsource parts of the operation or all of it and just concentrate on Marketing? We can help you find the right balance of in-house and outsourcing.