07 Jan
In Blog
Written by 

Online Marketing Tips for 2014


Online marketing strategies and tips are all over the interest. The problem is selecting the right ones and implementing them with a hope they would work for your website. In fact, reading about online marketing tips can be quite overwhelming especially if you are a beginner. The usual go to strategy adopted by people is to read a “credible” website or journal to learn about tips and guidelines. Well, that isn’t a bad idea. But even the tips offered by the experts are never full proof. Online marketing strategies work on a case-to-case basis. What works for you might not work for another brand or website. Hence reading too much online can be a pointless exercise.


The most simple and efficient approach to implementing an online marketing strategy would involve understanding your requirement. Why are you building a strategy? What is the nature of your website? What is your business goal or objective? These are some really important questions that need to be answered before you begin formulating a strategy. The target market, country, age group and product are what will vary from brand-to-brand. Hence you need to be smart enough to tailor your campaign as per your needs.


What is recommended is following some basic guidelines that will hold you in good stead irrespective of parameters influencing your online business. Building the trust of a potential customer is crucial. Hence you need to make sure he has information of your product on every platform. Be it your website, social media, email or newsletters. No customer will jump at the prospect of buying your product or service when he first stumbles upon it.


Having a small budget for advertising isn’t a bad idea. This again would depend on the budget you have and the business you run. You can reach a wider audience via social media and search engine advertisements. People spend a lot of time on social media. This is 2014 and the online audience will only increase from this point onwards.


The oldest rule of online marketing still stands and this is content is king. There is no substitute for hard work is what you have been hearing right since your school days. In the online world there is no substitute for good content. And hard work also. So make sure you have compelling content that is original and really interesting. Good content gets shared more often than not.


You don’t need to depend on social media experts to build a critical mass on Twitter or Facebook. All you need is to stay up to date with the world around you. Yes, that’s all it takes. Don’t always plug the greatness of your product. Tweet about a funny politician or great game that you saw. Not everyone wants to now about your “robust and scalable software”. Make a joke. If you cant think of a joke, copy and past a joke with due credits of course. 


Don’t ever try and outsmart Google. Be honest. Don’t resort to shady online marketing practices. Of course, you need to stay in sync with what Google is doing in terms of new updates and algorithms. Go along with Google and don’t run ahead of it. Please Google. Play by the rules they have set. 

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

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