23 Mar
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Popular Game “Minecraft” Helps Its Maker Mojang AB Double Revenues

Mojang AB, the Swedish company that builds online games revealed that their net income has doubled as compared to the previous financial year thanks to the rage surrounding their game “Minecraft”. The company made a massive 816 million Swedish kronor ($128 million) in the last financial year, which had already improved from the 325 million kronor in 2012. Mojang AB has made revenues worth 2.07 billion kronor in the current financial year.
These numbers have been reported in the Wall Street Journal. The company is privately held and is expected to release their complete financial statements to the regulators in Sweden. However, the revenue figures appear insignificant especially when compared to the numbers posted by Mojang’s competitors namely King Digital Entertainment PLC and Supercell Oy. But one needs to take into account that Mojang AB is a very small game make from Sweden.
The company employs less than 40 employees and “Minecraft” is just five years old. Hence, the differentiating factor of Mojang as compared to their rivals is that they charge players a flat fee on downloading the game. It costs $27 for downloading “Minecraft” on a PC and $20 on a gaming console while the mobile version costs $7.
Rivals of Mojang, don’t employ this revenue model. They infact, allow users to download their games for free but charge them only for upgrades and adding features within the game play.  Hence they depend more on small number of users that are willing to spend big. “Minecraft” was among the top-10 highest grossing games in app stores of Google, Amazon and Apple. 
 
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