25 Jul
In Blog
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New install-app ad “Bolt” appears on Instagram

In an interesting development this week, an ad or a new app called “Bot” appeared on picture sharing site Instagram. This was first reported by technology website techcrunch as some Android users confirmed seeing the new ad on Instagram.

The content on the ad was similar to any ad that shows how to install apps on Facebook’s news feed.

But the link to install was dead and Facebook withdrew the ads soon. A spokesperson of Instagram told mashable that the company does not have anything for public information.

There is no consensus from within the social media and tech industry as to what could explain appearance of Bolt.

One explanation points to the fact Instagram may be testing ads for Facebook. However, advertising on Instagram commenced only during the fall and it is definitely very early for he company to experiment with banner style adverts.

Another explanation highlights the fact Facebook may be developing a new app and it was a technical fault that led to sharing it on the site. A similar incident happened when they were planning to release Slingshot into the app store.

The second theory also gains weightage as the firm has repeatedly expressed their desire to build more apps in 2014.

If it indeed is an app, it remains to be seen what kind of app the company would be interested in building. Facebook already has several messaging apps.

Or may be we can put conspiracy theories to rest as it could have been just a feature Facebook and Instagram may want to have tested.

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

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