11 Aug
In News
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Coming soon: Native shopping platform on Twitter?

 
We might be moving closer to a new and interesting development in the social media space. Micro-blogging site Twitter seems to be moving in the direction of adding payments to its app.
 
Multiple users witness a new “payments and shipping” option on the settings page for the Android app of Twitter. However, the option was not functional. But there has not been any official comment from the company regarding this.
 
The new "Payments and shipping" option may be a feature that the company wishes to add to the site. It is standard norm for social media sites to test waters with news features for fewer users before the big launch. It is difficult to gauge if this was a test or not but the possibility of Twitter launching a native shopping platform cannot be ruled out.
 
Some readers may remember that in June, there was an option called "Buy now" on Twitter that popped alongside Tweets from shopping site “Fancy”. Interestingly, "Payments and shipping" option was visible only for mobile devices and not for the web version. 
 
The speculation about a native shopping platform’s launch is also fueled by the last acquisition of Twitter, which was CardSpring, a startup helping brands in building infrastructure to support mobile payments.
 
If in due course of time, Twitter does actually go ahead with a native shopping app, it would make perfect business sense as it would help them garner more investment and enhance user engagement.
 
Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

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