02 Jun
In News
Written by 

Scientific Games bags Lotterie Nationale Belgium contract

Scientific Games earlier in the week secured a one-year contract to not just design but also manufacture instant games for national lottery operator Loterie Nationale Belgium.

As per this deal, lottery will be offered with complete marketing support from the end of Scientific Games. It also must be noted that the contract includes options to extend for three more years.

As of now, the company is the biggest player in the market, supplying 23 of the world’s 25 leading lotteries.

Loterie Nationale Belgium administrateur délégué Jannie Haek said:

“One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products.

“We believe that Scientific Games' consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.

John Schulz, senior vice-president, Scientific Games, stated:

“Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world.

“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales."

Kai

You are here: Home Blog News Scientific Games bags Lotterie Nationale Belgium contract

Privacy Policy

Newsletter

Subscribe to our Newsletter
Find us on Facebook
Follow Us
Google+