19 Sep
In News
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Bet365 becomes first operator go live with native Playtech app

In a important new development, bookmaker giant Bet365 became the first operator to go live with its brand new native mobile casino application from Playtech.

According to the latter, the loading time for the app is three times faster than its HTML5 equivalents. Users can access it on iOS and android devices.

Customers will now be able to play over 100 native games that include classics online casino games as well slots from Playtech.

Another fantastic feature that users will avail is the merging of their preferred online games in one location.

This new app is an upgrade over the company’s current mobile casino app.

Commenting on the development, Christian H. Bogstrand, chief executive of Bet365's Gibraltar subsidiary Hillside Limited, said:

“We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high quality content with a much faster and improved gaming experience.”

Shimon Akad, chief operating officer at Playtech, stated:

“Research, including a recent Nielsen report, suggests that 89% (vs. c.11% browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.

“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players.

“The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”


Kai started working in the Gaming Industry in 2001 when he managed a Horse Betting Shop in Germany. With the more and more upcoming needs for Sportbetting Solutions for the German speaking market he moved in 2003 in Malta where he built up TopSportWetten, one of the first Sportbetting operators working from Malta with a Remote Gaming License.

In 2005 he moved to a new venture and joined the newly formed Team of BetUnited, a Company that had the goal to target the German speaking online market with a full portfolio of Betting, Poker, Casino and Games of Skill.

In 2007 he left BetUnited and concentrated on helping new Companies coming to Malta to obtain a remote gaming license and establish operators on the island.

In 2011 he founded Simka Consulting to combine his knowledge in the operational part of the IGaming Business with the Marketing expertise of Simona.

Past Projects:

  • TopSportWetten - Managing Director and Key Official
  • Bet United - Managing Director and Key Official
  • MMBet - Managing Director and Key Official
  • Olympia Bet - Managing Director and Key Offical
  • Production Planning and Project Manager - Infratec Pro Ltd.

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