11 Oct
In News
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Online gaming industry set for shake up as William Hill, Amaya confirm merger talks

Two of the world’s biggest iGaming brands – William Hill and Amaya Gaming – are in talks to create a £5bn entity and an operation worth approximately £5.7bn.

Both parties have publicly acknowledged the fact that they are in talks to strike a deal. This effort began in July after Rank-888 bid for William Hill came out.

“Over recent months, the board of William Hill has been evaluating options to accelerate William Hill's strategy of increasing diversification by growing its digital and international businesses,” the firms said in a joint statement.

“Amaya has been undertaking a review of its strategic alternatives since February 2016.

“The potential merger would be consistent with the strategic objectives of both William Hill and Amaya and would create a clear international leader across online sports betting, poker and casino.

“These discussions are ongoing and there can be no certainty that an agreement will be reached.”

Rank and 888 had earlier backed out of the deal to take full ownership of William Hill.

According to industry experts, William Hill could benefit a great deal from this deal by leveraging Amaya’s poker customers to boost its casino business.

While there are always risks with large mergers of this nature, one can however be relatively sure that the online gaming industry is bound to witness a huge change if they two companies join forces.


Kai started working in the Gaming Industry in 2001 when he managed a Horse Betting Shop in Germany. With the more and more upcoming needs for Sportbetting Solutions for the German speaking market he moved in 2003 in Malta where he built up TopSportWetten, one of the first Sportbetting operators working from Malta with a Remote Gaming License.

In 2005 he moved to a new venture and joined the newly formed Team of BetUnited, a Company that had the goal to target the German speaking online market with a full portfolio of Betting, Poker, Casino and Games of Skill.

In 2007 he left BetUnited and concentrated on helping new Companies coming to Malta to obtain a remote gaming license and establish operators on the island.

In 2011 he founded Simka Consulting to combine his knowledge in the operational part of the IGaming Business with the Marketing expertise of Simona.

Past Projects:

  • TopSportWetten - Managing Director and Key Official
  • Bet United - Managing Director and Key Official
  • MMBet - Managing Director and Key Official
  • Olympia Bet - Managing Director and Key Offical
  • Production Planning and Project Manager - Infratec Pro Ltd.

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