iGaming Consultancy Blog | Affiliate Marketing for iGaming

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Malta 'The BlockChain Island'

Malta becoming the home for Blockchain companies 

As a small island country in the Mediterranean Sea, south of the Island of Sicily, Italy, Malta has a rich history going back centuries. As well as being known to many as the favorite holiday destination, with the warm climate and a vast array of sightseeing attractions, the bi-lingual nation of Maltese and English has created an phenomenal environment attracting businesses to live and work.  

Malta Company Incorporation 

Following on from the recent  regulatory framework enacted by the Maltese government, the jurisdiction has become an appealing location for Blockchain, ICOs (Initial Coin Offering) and Cryptocurrencies to establish and conduct their business. In addition to Malta´s friendly corporate taxation system, enables companies to pay as little as 5% tax, the country also offers incentives such as capital contributions, assistance with staff salaries, office space and tax credits. 

Simka Consulting is offering the following ICO (Initial Coin Offering) and STO (Security Token Offerings)  services together with our Partners:

Legal Services 

We offer a range of relevant specialist legal services with respect  to conducting an ICO/STO, according to the Maltese Law.

These are not limited to be comprise of the following areas:

  • Set of legal documents, including Token Purchase Agreement, Terms of Use, and Privacy Policy
  • Drafting of ICO/STO Private Placement Offering Document
  • Drafting of pre-Crowd Token Offer (Pre ICO/STO) and Crowd Token Offer Agreement (ICO/STO)
  • Analysis for potential regulatory compliance for the ICO/STO
  • Review of application of current investment services regulatory framework to the Token and ICO/STO
  • Analysis of possible application of other current legislation applicable to the Token and/or product/s (such as Data Protection, GDPR, consumer protection, FIA, E-Money license etc)
  • Legal opinion (consultation on legal aspects by lawyers experienced in supporting ICO/STOs)
  • ICO/STO KYC Legal Advice and solutions
  • Review and recommendations (token legal concept, White Paper, etc)
  • White paper Legal analysis and Company website review with recommendations
  • Legal review of your ICO/STO’s marketing Material.
  • Taxation.

Marketing and Branding Services 

The success of any ICO/STO is impacted by the implementation of a structured marketing and branding strategy. 

According to your aims, goals and target market, we will create, provide and deliver comprehensive toolbox of services to receive the necessary attention, online presence and thus full opportunity of raising capital from contributors/investors.  

  • Media Distribution 
  • Social, Viral and Video Media Management 
  • Private, Public Meetup and Roadshow Strategy
  • Public Speaking Presentations
  • PR, Paid and Email Marketing 
  • Vlogging and Blogging 
  • Investor Relations Management
  • Post ICO/STO Management  
  • Business, Whitepaper, Pitch Deck and Financial Forecasting Design.

Software Development Services

If you have an innovative idea but may not have the necessary expertise and/or sufficient capital to execute your plan, our dedicated and experienced team can assist in taking your Blockchain business from scratch to reality.  We also well versed  in creating and ensuring your ICO smart contract is functional and fully compliant. 

Our software development services include: 

  • Website and Mobile Development
  • Custom Development 
  • Business Intelligence, Planning  and Reporting 
  • Database and Search Optimization
  • Software Testing and Quality Assurance
Creative Talent Solutions. CTS is an all-female recruitment and talent development company with over 10 years of experience in the international and local technology industry. Through various assignments they have worked with various employers and technology professionals and analysed talent acquisition and management. Their varied backgrounds include strategy, human capital, recruitment, executive search and project management. 
They pride in their strategic talent management capabilities and resources. They can manage any of the key stages of workforce analysis and planning, HR strategy and project delivery, full-lifecycle recruitment, and finally review/evaluation and optimisation. Their resources are international best practice and include strategic assessment tools, competency-based tools for profiling, interviewing and assessing tools, with technology support all throughout our process.
Services offered include: 
  • Consultancy
    • Business Transformation Through People 
    • Talent & eSkills Consultancy 
  • Recruitment Process Outsourcing 
  • Executive Search  & Selection 
  • Empowerment Programme
    • Soft Skills 
    • Coaching 
    • Internship programme
    • Empowered Women
For further information on how Creative Talent Solutions can help your business click on the link http://creativetalentsolutions.com/

The term "marketing" is often loosely thrown around not only in iGaming but also across every vertical. Companies are willing to pay exorbitant amounts to marketers for devising campaigns in hope that it would ultimately generate leads or boost sales. Brand building and brand management are not always about just marketing. Hence so many high profile iGaming marketing campaigns fail. 

At Simka Consulting, we firmly believe that marketing stems from solid knowledge of the industry. Having worked for over a decade in the business puts our team in a unique position to understand the market demand and tailor our solutions precisely to serve that demand. Flexibility is the epicenter of all our iGaming marketing solutions. We understand the dynamics at work in different countries and continents especially in this business.
Simka Consulting's iGaming marketing solutions include:

Affiliate Marketing

We specialize in recruiting the best affiliates across products lines for clients. Our network of affiliates all across the globe will help you drive in traffic. We have a set of affiliates we closely work with that will immediately start promoting your brand. Our team of affiliate executives will closely work with your affiliate manager to structure the affiliate programs and manage all the affiliates. We'll help you make the best decisions. 

Search Engine Optimization

Our team of seasoned online marketers will help you alter you website to be found by online by your target audience. This is an alternate method to add a new revenue stream to your online gambling business. Players looking to find viable online gambling websites to play on should be able to spot you on the search engines. Simka Consulting will perform on page and off page optimization of your gambling website so you're found more often.

Social Media Marketing

Social media marketing is the need of the hour. Brands are now providing customer support on Twitter. Your iGaming brand should be visible and must possess a critical mass on all social media platforms. Our social media team will devise a campaign for your brand based on the target audience and the product : poker, casino, sportsbook and bingo, trading. Either we can take complete control of your social media campaigns are work in tandem with your in-house team. 

Brand Management

Building new and fresh content, press release syndication, blogging, building custom landing pages and designing gambling websites are some other online marketing solutions we provide. Most of our clients want us to manage these aspects of their business as well. Taking care of your brand as well as nurturing it is extremely crucial. Our team will manage leading online gambling forums for you as well as make sure the brand reputation in intact in the online media. 

iGaming Conferences and Events

Simka Consulting is an industry insider and we are therefore very well connected and networked. We believe in fostering long-standing business relations with the iGaming community, which will then benefit all the clients we are looking after. We can help set up meeting with important affiliates or brands that you would like to connect with or help set up formal business meetings to forge strategic alliances or mergers. We make sure that our clients derive the maximum benefits from our goodwill in the iGaming industry.

The list of operators working with Simka Consulting is good enough reason to believe that we'll help you make the best decisions because your brand is as important to us as it is to you. 

Turnkey Solutions for:

  • Casino
  • Poker
  • Sportsbook
  • Bingo
  • Shop based betting

Relocating your business to Malta is in most cases a strategic decision based on different factors, such has tax incentive, cost of living , cost of workforce, education and the legal situation the your field of work.

Simka Consulting has all the resources needed to coordinate and manage your big move. From setting up your business over renting offices to relocate families to Malta we have the know-how and contacts to make it as smooth as possible for you.

Relocation Malta:

  • Office setup
  • Family Relocation
  • Property Rentals

The only European Union member states that regulates remote gaming is Malta. The law in Malta provides very attractive fiscal incentives for Companies engaged in remote/online Gaming activities, such as: Casinos, Casino-Style Games, Betting Exchanges and Lotteries.


Class 1 Remote Gaming License

This class aplies for operators who offer games which are based on repetitive events and the gaming risk is managed by the operator. This type of license covers casino table style games, lotteries and slots. Since the licensee bears the full risk of the gaming activities conducted, the winnings are therefore guaranteed by it.

Class 1 on 4 Remote Gaming License

This classes shall be an online gaming license for all types of games of chance and games of skill operating on an existing Class 4 licensee.

Class 2 Remote Gaming License 

This class of license covers operators who manage risk based on a singular event using markets. This license covers the traditional fixed odds betting and some forms of pool betting.

Class 3 Remote Gaming License

This class of license is for operators who organize player to player games but they do not partake in the risk and receive only a commission. This license is suitable for betting exchange providers, pools and poker rooms.

Class 3 on 4 Remote Gaming License

This classes shall be a license to promote and abet gaming from Malta. For operators who promote or abet gaming from Malta on an existing Class 4 licensee.

Class 4 Remote Gaming License

This class of license is for software vendors who intend to host and manage remote gaming operators having any class of the above. They cannot partake in the gaming risk and can only receive a commission.

For standard quotations please contact us.

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