iGaming Consultancy Blog | Affiliate Marketing for iGaming
29 Oct
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Novomatic drags Euro Game Technology to court over sale of slot games

In a major development in the world of iGaming, Novomatic filed a lawsuit against Euro Game Technology with the Berlin District Court in Germany.

This was done with regards to the company’s involvement in the sale of slot games.

Not just that, this lawsuit has also been filed against Euro Game’s German sales partner D-Systems. In the matter, Novomatic has demanded compensation for the discontinuance of the further sale of certain slot games offered by Euro Game.

According to Novomatic, some of the slot gams “systematically and unfairly” utilized key aspects of its own titles, ‘Ultimate Hot’, ‘Olympus Glory’, ‘Flaming Hot’, ‘5 Dazzling Hot’, ‘Lucky Hot’ and ‘Extremely Hot’.

To make matters more interesting, the company also revealed that it intends to conduct legal action of similar kind in other countries as well.

This is indeed a brave decision from the company. Major iGaming brands usually tend to steer clear of any long drawn out court matters. However, this act of Novomatic could set a new precedent in the online gambling industry.

24 Oct
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NetBet becomes first UK licensed gambling company to accept Bitcoin

In an interesting new development, NetBet became the first licensed gambling company to accept Bitcoin in UK.

This leaves the customers with an option to use the virtual currency to fund their accounts while wagering on NetBet’s online sports betting platform and casino.

In order to be ready post this move, NetBet is working in tandem with Bitcoin payment service provider BitPay to make sure that the new mode of payment complies with regulatory requirements in the UK.

In a statement on its website, BitPay said:

“This checkout option will allow more NetBet users to get back to playing and placing bets with the peace of mind that their transactions won't expose them to the risk of online payment fraud.”

This is definitely an interesting punt by the company. While it is too difficult to comment on the outcome, one will have to wait a few years to see how effective the Bitcoin option will become for players.

19 Oct
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After opposition from shareholders, William Hill and Amaya call off merger talks

In a significant new development in the world of iGaming, William Hill and Amaya – two of the biggest players in the market – have ended their merger talks.

It was only last week that the two companies had publicly announced their intentions to join forces to constitute a £5.7 billion (€7 billion/€6.3 billion) entity.

However, with opposition from within their ranks to this deal, the two parties called off the talks.

The single largest shareholder Parvus Asset Management too voiced its concerns with regards to the potential merger.

“Trading has continued to be positive in the second half of the year with work focused on improving online performance across mobile gaming and key customer journeys,”the statement said.

“The board continues to expect operating profit for 2016 to be at the top end of the previously guided £260 million to £280 million range.”

Divyesh Gadhia, chairman of Amaya, said:

“Amaya is a strong and growing company with experienced management and a proven strategy to deliver profitable growth and shareholder value.

“Together with our financial advisors, we evaluated a wide range of strategic alternatives to maximise shareholder value and have concluded that remaining an independent company is in the best interest of Amaya's shareholders at this time.

“The board has full faith in Amaya's management to execute on its strategy and objectives.”


17 Oct
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William Hill largest single shareholder rejects potential merger with Amaya

The potential mega merger between William Hill and Amaya Gaming was recently dealt a massive blow after Parvus Asset Management, the largest single shareholder in the bookmaker, opposed the deal.

Last week, it was revealed that the two companies were in talks over a merger that could create a £5.7 billion (€6.3 billion/$7 billion) iGaming entity.

Parvus, a British investor, published an open letter to state its objections to the merger deal. According to Parvus, which controls 14.3% of William Hill’s stake, “limited strategic logic and would destroy shareholder value”.

Parvus has instead called on the betting firm to look at “all alternative options for maximizing shareholder value”.

Mads Eg Gensmann, co-founder of Parvus, said:

“It shouldn't take more than five minutes of the board's time to realize this deal doesn't pass the smell test.

“We strongly encourage that the board and management stops wasting valuable time and shareholder resources pursuing this value-destroying deal.”

William Hillspokesperson said:

“Given the strategic fit, diversification and potential synergies we have a responsibility to fully assess this, however it is premature for us to draw conclusions while this work is ongoing.

“The board would not come forward with a transaction unless it was satisfied that it was in the interests of all shareholders.”

If deal would be a game-changer, should the two parties join forces in the coming days. However, there are several obstacles in the middle that need to be taken care of. The iGaming industry could be in for a major shake-up if William Hill and Amaya Gaming eventually merge to form a giant new business.

13 Oct
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Apple removes online gambling apps from App Store in Netherlands

One of the world’s biggest companies Apple has now decided to do away with online casino and sports betting mobile apps from its App Store in Netherlands.

The Tim Cook-led company decided to do so after a request from Kansspelautoriteit (KSA) national regulatory body.

The KSA released a statement on its website to reveal that 55 apps were removed from the App Store. This included the very popular online gaming apps of bwin.party and Unibet.

Since technology giant did not offer these apps on its Google Play store, Apple was the only company that did.

Since the country was in the process of formulating legislation for online gambling operators, the KSA wanted these apps to be banned.

As soon as the bill is passed by the upper house of parliament, the Dutch iGaming market will be open to private players. This is expected to happen before 2018.

The regulator went on to add that nearly 10,000 illegal downloads were prevent after the apps were removed from the App Store.

11 Oct
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Online gaming industry set for shake up as William Hill, Amaya confirm merger talks

Two of the world’s biggest iGaming brands – William Hill and Amaya Gaming – are in talks to create a £5bn entity and an operation worth approximately £5.7bn.

Both parties have publicly acknowledged the fact that they are in talks to strike a deal. This effort began in July after Rank-888 bid for William Hill came out.

“Over recent months, the board of William Hill has been evaluating options to accelerate William Hill's strategy of increasing diversification by growing its digital and international businesses,” the firms said in a joint statement.

“Amaya has been undertaking a review of its strategic alternatives since February 2016.

“The potential merger would be consistent with the strategic objectives of both William Hill and Amaya and would create a clear international leader across online sports betting, poker and casino.

“These discussions are ongoing and there can be no certainty that an agreement will be reached.”

Rank and 888 had earlier backed out of the deal to take full ownership of William Hill.

According to industry experts, William Hill could benefit a great deal from this deal by leveraging Amaya’s poker customers to boost its casino business.

While there are always risks with large mergers of this nature, one can however be relatively sure that the online gaming industry is bound to witness a huge change if they two companies join forces.

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