iGaming Consultancy Blog | Affiliate Marketing for iGaming
12 Jul
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Ladbrokes-Gala Coral merger set to be completed this week: Report

After several rounds of discussions and deliberations, the impending merger of Ladbrokes and rival firm Gala Coral is likely to be completed this week.

The collaboration between the two parties is bound to create a business worth at least £2 billion (€2.3 billion/$2.6 billion).

If British media reports are to be believed, Gala Coral in all likelihood hands its senior employees a total windfall of £50 million.

It must be noted that UK Competition and Market Authority (CMA) is yet to grant approval to the merger. Earlier in the year, it had informed both parties that for a merge to go through they’d have to sell 500 shops.

It had also stated that a merger of this nature would lead to a potential loss of competition in approximately 650 localities across the UK. Hence the process of selling off shops needed to be conducted to reduce this pressure.

Ladbrokes claims that the talks with Gala Coral are ongoing and offered no assurances of a deal being finalized.

“Shareholders are advised that there can be no certainty that the discussions between Ladbrokes and Gala Coral will lead to any agreement concerning the possible merger or as to the timing or terms of any such agreement and there can be no assurance that, even if reached, any such agreement would be completed,” the company said.

26 Jun
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NYX Gaming Group acquires class-two license in Romania

In a significant new development in the iGaming world, NYX Gaming Group secured a class-two license from the Romanian National Gambling Office (ONJN) national regulatory body.

The acquisition of this license will help the company deliver digital gaming content through its Open Gaming System platform. These services will be offered to not just current but also future gaming operators in the regulated Romanian market.

This latest move is in line with NYX’s strategy of expanding its global reach and building newer relationships with regulated markets like Romania.

Speaking about this latest development, David Flynn, executive vice-president, at NYX stated:

“Expansion within regulated markets is an important part of the NYX growth strategy.

“The achievement of our Romanian license underlines the calibre of our Open Gaming System and omni-channel content portfolio, and allows us to bring our innovative gaming expertise to this continually expanding market.”

This definitely comes across as a smart move by the company. However, experts and analysts will have to wait for a year to gauge its real impact. There is however no denying the fact the iGaming world is experiencing new model of business growth.

26 Jun
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Stoloto becomes Russia’s second licensed lottery operator

In a new significant development in the world of iGaming - Stoloto – became the only the second lottery operator to launch a licensed sports betting portal in Russia.

The newly launched 888.ru site (no connection with 888 Holdings) is powered by the Betconstruct platform.

The operator’s Russian license was initially handed to local bookmaker 23Bet.

Stoloto earlier made public its plans of launching. However it had not revealed the date of launch.

On 888.ru, punters will be able to bet on all major events in football, tennis, basketball, American football, badminton, rugby union and rugby league.

Liga Stavok is the other company that has secured an online sports betting license in Russia.

12 Jun
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Sky Betting and Gaming pens deal to acquire CORE Gaming

According to media reports in the iGaming industry, Sky Betting & Gaming has inked a deal to buy out content studio CORE Gaming.

Despite Sky’s acquisition, Justin Chamberlain, CORE Gaming’s managing director, will continue to hold his position in the company.

CORE Gaming and Sky Betting & Gaming have been working in tandem for quite a few years now. The former has been supplying the UK-based company with its portfolio of mobile casino games.

Commenting on this new development, Sky Betting & Gaming’s gaming director Conor Grant said:

“This acquisition makes what was already a close relationship even closer,”

“CORE Gaming has been a key part of our mobile casino success story and we believe their unique position to understand our customers and build great content for our players will further drive our gaming business forward.”

Simon Lloydbottom, senior director at Orbis Partners, oversaw the deal.

“Given the already close relationship between CORE and Sky Betting & Gaming there is a natural strategic rationale for the deal.

"We are delighted to have worked so closely with the shareholders in order to deliver a deal which works well for all involved, and we look forward to seeing CORE continue its development under new ownership,” he stated.

There is no denying the fact that the iGaming industry is shrinking duo to multiple mergers and acquisitions. Companies are joining hands to improve innovation and offer better products to their customers. Like Sky and CORE, more firms will soon come forward to collaborate in the remainder of the year.

08 Jun
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After UK, Yggdrasil Gaming secures Gibraltar license

In a new significant development in the iGaming world, Gibraltar Licensing Authority has awarded a B2B remote gambling license to Yggdrasil Gaming.

Yggdrasil is now in a position to cater to online gambling operators based in British Overseas Territory and UK with its gaming platform and slot games via its Gibraltar infrastructure.

This latest move comes after the company secured a UK license for its Malta-based infrastructure in December 2015 from the UK Gambling Commission.

Fredrik Elmqvist, CEO of Yggdrasil, commented:

“The Gibraltar licence really is an important piece of the jigsaw for Yggdrasil; we’ve had great success in Malta and things have been going really well since we received our UK licence in December.

“Gibraltar is a hugely important jurisdiction with a large number of major operators and we are delighted to become part of the Gibraltar e-gaming community.

“We’ve established a point of difference compared with other suppliers which will help us achieve our aim of becoming the best supplier in the industry.”

02 Jun
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Scientific Games bags Lotterie Nationale Belgium contract

Scientific Games earlier in the week secured a one-year contract to not just design but also manufacture instant games for national lottery operator Loterie Nationale Belgium.

As per this deal, lottery will be offered with complete marketing support from the end of Scientific Games. It also must be noted that the contract includes options to extend for three more years.

As of now, the company is the biggest player in the market, supplying 23 of the world’s 25 leading lotteries.

Loterie Nationale Belgium administrateur délégué Jannie Haek said:

“One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products.

“We believe that Scientific Games' consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.

John Schulz, senior vice-president, Scientific Games, stated:

“Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world.

“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales."

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