iGaming Consultancy Blog | Affiliate Marketing for iGaming
26 May
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Greek government approves fixed 35% tax rate for online gaming operators

The Greek government has given its nod to charge 35% tax on gross gaming revenue for licensed online gaming companies operating in the country.

Greece at the moment is functioning under a 30-35% duty system, which will now be substituted with a new model come January 2017.

There are 24 licensed operators in debt-ridden European country. The 35% tax rate will apply to not just all of them but also product types.

Under the new structure, state-owned operator OPAP will match these rates so that European Union (EU) can be assured of fair business competition practices.

Greece currently is faced with several loan sanctions from the EU and the government needs to meet a surplus of 3.5% of its national budget.

Hence the introduction of new tax system for iGaming operators aims at helping the state in raising approximately €54 million from the industry’s duties.


23 May
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GVC seals long-term licensing deal with Betfred

GVC Holdings has signed a 10-year B2B licensing agreement with UK-based Betfred to exclusively license its online sportsbook and gaming platform to the latter.

As per the deal high-profile deal, Betfred will moves its online business to the GVC platform, offering players the ideal option of accessing multiple products via a single account.

GVC also confirmed that its backend data driven tools would enable Betfred to fragment its customers, thereby helping improve service with greater detail.

Betfred chief executive John Haddock said:

“We were impressed by GVC's proprietary technology platform, together with its scalability and flexible approach to support the continued growth of our online business,”

Kenneth Alexander, chief executive of GVC stated:

“We are delighted to have secured this exciting and important B2B partnership with Betfred, one of the major players in the UK gaming market, so soon after the acquisition of bwin.party.

“This is a significant deal for GVC and recognizes the strength and inherent value of our proprietary technology.”

14 May
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NYX strengthens Italian presence with Eurobet deal

NYX Gaming Group’s Italian operations received a major boost after the company signed a content agreement with Eurobet.it and Game360 platform.

As per the deal NYX’s digital casino content will be launched via Game360 with the sportsbook operator.

Now, customers of Eurobet.it will have access to titles from NYX's NextGen Gaming studio such as ‘Foxin’ Wins’ and ‘Merlin’s Millions’.

Interestingly, NYX last month signed a similar deal in the country with Sisal.

Eurobet’s head of gaming Alfredo Melloni said:

 “We continue to invest with new suppliers and NYX is the right supplier for our customer base.

“Our partnership with NYX and Game360 has enabled us to offer our players the very best in multi-supplier casino content available.”

Andrea Guzzon, general manager for Game360, stated:

“Our portfolio offering supports Eurobet's strategy to give their players the most comprehensive and engaging selection of mobile and desktop slot games certified for the Italian market.”



30 Apr
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LiveSport Media becomes first affiliate to acquire Romania’s 2nd class license

In a significant new development in Europe’s iGaming market, Romanian regulator ‘the National Gambling Office’ (ONJN) issued its first set of B2B licenses.

LiveSport Media Ltd was a name that featured prominently on that list, thereby becoming the first digital media network to have been granted a Class 2 affiliate license.

This decision of the Romanian authorities will created an ideal environment for advertisers that either in possession or in the process of acquiring license to operate in the country.

These companies will now have the luxury of marketing and promoting their respective brands with a global firm on the steadily growing Romanian market.

Commenting on this latest development, managers of the website said:

“Having both our Romanian websites FlashScore.ro and LiveScore.ro recognized by ONJN, we will now be able to offer even more advertising opportunities and establish an even more dominant position on the Romanian market where we continue to see huge potential.

The efforts shown during the application process and the fact that LiveSport Media has become the first firm of its kind to be granted the license, prove our desire to always comply with adequate licensing requirements in regulated countries and to provide safe and secure environment for our users as well as partners.”

30 Apr
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CVC Capital picks up stake in German sports-betting giant Tipico

In a significant new development in the world of iGaming, private-equity firm CVC Capital Partners on Sunday confirmed its acquisition of a stake in German sports-betting company Tipico Co.

This was the company’s first investment in Europe's largest economy after recruiting Goldman Sachs Group Inc.'s former Germany head Alexander Dibelius last June.

While there is no official confirmation of the financial figures, sources claim that Tipico might have fetches around €1 billion to €1.5 billion, ($1.12 billion to $1.68 billion).

It must be noted that CVC already has stakes in UK-based Sky Bet.

Tipico is the main sponsor of Bundesliga champions Bayern Munich and is the biggest private sports-betting company in Germany.

Tipico bosts of around €500 million in net revenue or €2.5 billion in processed bets annually, which gives it 50% of the country’s market share.

Some experts believe Tipico buyers might want a discount in the deal considering the vague gambling laws in Germany. While other believe that the company is currently operating in a legal gray zone.

With mounting pressure from European Union for not providing service-provision freedom, Germany has attempted to deregulate its state-betting several times since 2008.


30 Apr
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Betclic Everest to close Everest Poker in France on May 31

In a fresh blow to France’s online poker market, Betclic Everest Group confirmed that Everest Poker would shut shop on May 31 in the country.

Betclic Everest communicated its decision in an email to customers. Existing players have been offered the option to transfer their funds and migrate their VIP status to Betclic’s platform.

Players that do not migrate to the new platform by October 2016 be automatically refunded. However, their player accounts will be closed down.

Speaking about this latest development, Isabelle Andres, chief executive of Betclic Everest said:

“There was no logic in maintaining two poker sites in the French market.

“We keep all our ambition and are confident that our customers will benefit from Betclic’s a quality poker offering.”

France has been struggling to attract operators and investors in the last few years. It now remains to be seen what steps the government will take to boost the online poker industry.

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