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iGaming Consultancy Blog | Affiliate Marketing for iGaming

Wednesday, 07 December 2011 13:02

Marketing

The term "marketing" is often loosely thrown around not only in iGaming but also across every vertical. Companies are willing to pay exorbitant amounts to marketers for devising campaigns in hope that it would ultimately generate leads or boost sales. Brand building and brand management are not always about just marketing. Hence so many high profile iGaming marketing campaigns fail.

At Simka Consulting, we firmly believe that marketing stems from solid knowledge of the industry. Having worked for over a decade in the business puts our team in a unique position to understand the market demand and tailor our solutions precisely to serve that demand. Flexibility is the epicenter of all our iGaming marketing solutions. We understand the dynamics at work in different countries and continents especially in this business.

Simka Consulting's iGaming marketing solutions include:

Affiliate Marketing

We specialize in recruiting the best affiliates across products lines for clients. Our network of affiliates all across the globe will help you drive in traffic. We have a set of affiliates we closely work with that will immediately start promoting your brand. Our team of affiliate executives will closely work with your affiliate manager to structure the affiliate programs and manage all the affiliates. We'll help you make the best decisions.

Search Engine Optimization

Our team of seasoned online marketers will help you alter you website to be found by online by your target audience. This is an alternate method to add a new revenue stream to your online gambling business. Players looking to find viable online gambling websites to play on should be able to spot you on the search engines. Simka Consulting will perform on page and off page optimization of your gambling website so you're found more often.

Social Media Marketing

Social media marketing is the need of the hour. Brands are now providing customer support on Twitter. Your iGaming brand should be visible and must possess a critical mass on all social media platforms. Our social media team will devise a campaign for your brand based on the target audience and the product : poker, casino, sportsbook and bingo, trading. Either we can take complete control of your social media campaigns are work in tandem with your in-house team.

Brand Management

Building new and fresh content, press release syndication, blogging, building custom landing pages and designing gambling websites are some other online marketing solutions we provide. Most of our clients want us to manage these aspects of their business as well. Taking care of your brand as well as nurturing it is extremely crucial. Our team will manage leading online gambling forums for you as well as make sure the brand reputation in intact in the online media.

iGaming Conferences and Events

Simka Consulting is an industry insider and we are therefore very well connected and networked. We believe in fostering long-standing business relations with the iGaming community, which will then benefit all the clients we are looking after. We can help set up meeting with important affiliates or brands that you would like to connect with or help set up formal business meetings to forge strategic alliances or mergers. We make sure that our clients derive the maximum benefits from our goodwill in the iGaming industry.

The list of operators working with Simka Consulting is good enough reason to believe that we'll help you make the best decisions because your brand is as important to us as it is to you.

Published in Services

Business Setup

The only European Union member states that regulates remote gaming is Malta. The law in Malta provides very attractive fiscal incentives for Companies engaged in remote/online Gaming activities, such as: Casinos, Casino-Style Games, Betting Exchanges and Lotteries.

CLASSES OF REMOTE GAMING LICENSES:

Class 1 Remote Gaming License

This class aplies for operators who offer games which are based on repetitive events and the gaming risk is managed by the operator. This type of license covers casino table style games, lotteries and slots. Since the licensee bears the full risk of the gaming activities conducted, the winnings are therefore guaranteed by it.

Class 1 on 4 Remote Gaming License

This classes shall be an online gaming license for all types of games of chance and games of skill operating on an existing Class 4 licensee.

Class 2 Remote Gaming LicenseÂ

This class of license covers operators who manage risk based on a singular event using markets. This license covers the traditional fixed odds betting and some forms of pool betting.

Class 3 Remote Gaming License

This class of license is for operators who organize player to player games but they do not partake in the risk and receive only a commission. This license is suitable for betting exchange providers, pools and poker rooms.

Class 3 on 4 Remote Gaming License

This classes shall be a license to promote and abet gaming from Malta. For operators who promote or abet gaming from Malta on an existing Class 4 licensee.

Class 4 Remote Gaming License

This class of license is for software vendors who intend to host and manage remote gaming operators having any class of the above. They cannot partake in the gaming risk and can only receive a commission.

For standard quotations please contact us.

Published in Services

Users

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

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