iGaming Consultancy Blog | Affiliate Marketing for iGaming
Simona Bostan

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

Friday, 03 October 2014 19:15

WinsPark Review

WinsPark was established in 2008 by a small clique of highly competent innovators. Winspark.com is an enchanting destination to play online games. Winspark sets a superior standard for Slot, Scratch and Instant win games both online and mobile. 

Languages available: English, Finnish, French, German, Greek, Norwegian, Russian and Swedish.


Donateu, Ltd. operates WinsPark.com. Donateu is registered in Cyprus. Donateu runs WinsPark.com using the software license by Netoplay.

They use 128-bit encryption, to ensure both the security and privacy of your confidential information and your information remains entirely private and they will never share it with third parties.

You can play without having to download.

Bonuses and Promotions

  • Get €/£/$5 free No Deposit required
  • 1st Deposit Bonus Up To €/£/$200
  • Winspark offers an astounding 1st Deposit bonus of up to 150% placing you that much closer to the fabulous $200,000 Jackpot. Take the 150% bonus and start the adventure of a lifetime at Winspark.
  • Mobile Park
  • Exclusive VIP Points - free cash

Deposit and Withdrawals

Payment methods available: paysafecard, POLi, iDeal, PugglePay, Visa, Visa Electron, Visa Debit, Mastercard, Mastercard Debit, Diners Club, Yandex, Moneta, WebMoney, Carte Bleue (France), Carta Si (Italy), EntroPay, Ukash, Direct eDebit/SofortUberweisung, Giropay, Mister Cash.

Customer Support

  • Live Chat
  • Call Back
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Contact Form on their website
  • FAQ page on their website
Friday, 03 October 2014 14:44

SiGMa - Summit of iGaming Malta

SiGMA - Summit of iGaming Malta

Simka Consulting has partnered with SiGMA as Media Partner. With over 2,000 delagates, 60+ top-level speakers and about 70 exhibitors, SiGMa is going to be a success within iGaming events held so far in Malta. 

Friday, 03 October 2014 13:30


Netopartners is an unique Affiliate Software which offers every Affiliate the choice of promoting several brands, including: ScratchMania, Gratorama and Wins Park.

Norway commences online poker legislation assessment

With each passing day, Norway’s intent of pushing for a legal online gambling system within the country gains more traction. But the entire committee is not convinced to regulate online gambling in Norway as some are still against it. Legislative Culture Committee ordered a new in-depth report to analyse the proposals of online gambling, poker in particular.

Culture Committee’s Chairman, Svein Harberg said:

“We should look at all options to get gambling that is already taking place to be regulated”.

Among all the EU nations, Norway has some of the most forcefully gambling regulations. Norsk Rikstoto and Norsk Tipping are only two state approved companies that offer restricted online gaming. Such games come under the umbrella of Ministry of Culture and Church affairs jurisdictions.

The new initiative of the committee could carve open several new avenues. They will study the online gambling systems of other countries such as Denmark, UK and Sweden before passing their own legislation.

There is a perception that online poker is low risk when it comes to problem gambling. Hence passing of legislation for online poker is believed to empower a change in gambling habits throughout and that is also bound to open the Norwegian market to operators. A legal online poker system would also help in building the revenue stream.

As per a report, $170 million in gross revenues go to offshore operators while Norway gets nothing. Hence, if the new plan is properly adhered to, a regulatory framework can be functional by 2015, which is perfectly in time for the Norway Championship of Poker.

In February 2013, the Culture Minister, Thorhild Widwey had given an approval for not just national live poker tournament, but also approval to legalize low stakes, home games.


Nitrogen Sports announces launch of Bitcoin Online Poker Room

One of the world’s best online Bitcoin sportsbooks, Nitrogen Sports has recently announcement the launch of a new online poker room from September 18.
This new poker room will be incorporated with the sports book offering. Hence all the players will have an option to use Bitcoins for playing online poker. There is another option to play social poker by using play money chips.
Sweden-based Cubeia, has built the software for the Bitcoin and play chip poker rooms. It is the same software developer that has provided games to bwin and Microgaming. Unibet has licensed Cubeia’s accounting software.
Intersetingly, customers of Nitrogen Sports will play on their own ring-fenced network and complete against other players playing on the site.
Cubeia launched their social poker network last year in April 2013. Subsequently, they partnered with India-based Mirch Entertainment to launch a real money poker network for the Indian market in October 2013.
An HTML 5 application will provide access to players that want to play online poker. No limit, pot limit and fixed limit Texas Hold’em will be available options to begin with. Cash games, sit and go’s and multi-table tournaments will also be offered. Rebuy tournaments can be accommodated by this software as well.
Nitrogen Sports confirmed the following via press release. 
“It’s clear to us that online gambling would hugely benefit from embracing bitcoin, the biggest benefits being instant transactions, low transaction costs, anonymity, and security. Additionally, we have an incredible support staff and will be enforcing a strict anti-collusion policy. We’re already the most trusted bitcoin sportsbook, and we will be maintaining our reputation as a safe and secure place to bet.” 
Nitrogen has now joined the slowly growing list of Bitcoin-only poker rooms including that is currently headed by Seals with Clubs and Betcoin Poker. In fact, they recently joined hands with Winning Poker Network (WPN) to imerge its customer base into the WPN’s SnG’s and MTT’s. New trends suggest, that regular online poker rooms have also started accepting Bitcoins as mode of deposit.

Germany reveals list of 20 federal online sports betting licensees

It is now public knowledge that Germany has announced the list of its 20 federal online sports betting licensees. Some of the big names part of this list of 20 is Bwin.party, Ladbrokes and Betfair. Another company that managed to find place in that is was mybet Holding SE. However, despite it taking over 2 years for the Hessen Ministry of the Interior and Sport pass this decision, this race is yet to be completed. Out of the locals, Digibet was successful in acquiring the license. Other in this list of 20 include:
Admiral Sportwetten
Albers Wettbörsen Deutschland
Bernd Hobiger
Bet-at-home (Betclic Everest)
Cash Point
Deutsche Sportwetten (Deutsche Telekom)
IBA Entertainment (Bet3000)
ODDSET Deutsche Sportwetten
Oddsline Entertainment
Primebet International (Betbull Group)
RULEO Alpine Country
Racebets International Gaming
Star Sportwetten
Betfair is bound to be delighted with this latest announcement as it came two days before their annual meeting. Ladrokes is also said to be very happy with this latest development and they will tread the waters carefully to devise a successful strategy for the market.
Hence Ladbrokes will adopt a very careful approach. The announcement of Mybet’s announcement states “its license would not be officially issued until September 18 at the earliest with the delay intended to give parties whose license applications were rejected an opportunity for legal recourse.” 
There was a slot of confusion surrounding Germany’s intricate licensing application process, which has offered a lot of elbowroom to companies that could not manage to secure a license.
CEO of Bwin.party, Norbert Teufelberger had indicated that losing bidders would most definitely affect the outcome. Teufelberger also expressed that the state of the betting market in Germany would last for another few years at least till the legal route to appeal.
However, some local operators like Tipico missed out on the license. Some other notable names failing to make the cut included Bet365 and BetVictor. However, they have been considered as acceptable by Schleswig-Holstein, where the former state government had constituted their own online gambling licensing administration that included poke and casino. However, things changed in January 2013 when the political regime changed.

Facebook to let users search old posts by keywords

On Friday, social media giant Facebook announced their intent to allow mobile app customers to retrieve old posts with the help of keywords.
So, now your friends will be able to peep inside your Facebook history merely by using keywords.
Facebook representative was quoted by a leading website, as saying:
“We’re testing an improvement to search on mobile. In this test you can use keywords to search for posts you’re in the audience for on Facebook.” 
Also, user will be able to see old posts on pages they “like”.
So, for instance, if you want to see old posts of you friend on an iGaming Conference, all you need to do is search “iGaming Conference”.
Contrary to what many believe, that the Facebook is vying to compete against arch-rival Google to seize the market share of the search business, it looks more of an attempt by the company to improve their website.
However, this endeavor could lead to people unearthing a lot of stuff about others from their past on the social network.
As of now, the impact of this feature is yet to be determined. But the buzz is similar to when the company launched their pet project “graph search” in 2013. That feature enabled people to search anyone based on their location, “liked” pages, job, education etc. 
A lot of people thought, that feature was prying on their freedom on the social site. However, at this moment, it does not appear as though the current feature will be as invasive as the graph search tool.
Yet, there is one tip we could give you: if you have skeletons in your closet or if you have something objectionable on your Facebook even if it were in 2008, get it off.

Third-party poker software providers PokerTracker, Holdem Manager merge

There are new developments in the third-party poker software industry. Two major brands - and service providers - PokerTracker and Hold’em Manager have decided two combine forces. This merger has given birth to a new firm called Max Value Software, LLC.
Derek Charles of PokerTracker was quoted by pokernews, saying:
"We believe that the merger of PokerTracker and Hold’em Manager into one unified company allows us to better represent our customers in the market and to ultimately provide better software and tools for the average online poker player”.
Jim Varnon of Hold’em Manager said:
"We realize that the most successful companies are those that drive the customer experience, that is why the merger is so exciting. The development efficiency that our new company brings will create opportunities to improve all aspects of our user experience.”
Certain sections of the online poker community have raised questions over the merger and made their doubts public on forums and social media. The major concern of the poker community is a possible increase in the cost of purchasing or leasing the software as there is no other major competitor.
Marketing Director, Steven McLoughlin of the newly formed Max Value Software refuted the speculation and said:
“The merger is designed to benefit the users of both PokerTracker and Holdem Manager while keeping both brands competitive. Both PT4 and HM2 have long advocated reviewing all free trial options before making a purchase, we see no reason why that should change, we encourage users to choose the best option for their own online poker workflow. We have disclosed in our Merger FAQ that we do not anticipate any pricing changes for PT4 of HM2, our sales model is already proven to work very well due to the economies of scale that help us to keep the cost of our software as low as reasonably possible. It is in our best interest to keep our pricing low and highly competitive, this helps us sell more licenses. That is unlikely to change.”
Another worry for players is a decrease in the speed of upgrades and innovation in the software due to complacency of there being no competition and a monopoly of the market.
The duo has nearly 25 competitors that include the likes of Poker Office, Magic Holdem, Holdem Indicator and Poker Copilot. 
Steven McLoughlin responded to this fear among player by saying:
“Eventually we will release cloud based tracking solutions but there is no need to fear this change. This product is not designed to replace PokerTracker or Holdem Manager, it is there to augment our existing offerings. Our management team remains committed to delivering HM3 and PT5 someday in the future. We do not want to rock the boat, it is in our best interest to continue to deliver the same level of service and we will continue to strive to exceed our customers’ expectations."
"A major benefit of the merger will be a sharing of behind-the-scenes technology that was never before possible. We are confident that this will lead to better and faster innovation thanks to the reduction of functionality that used to be duplicated by both brands. We are already incorporating some key technologies behind the scenes that will allow for faster patch releases, the majority of shared technology may not be obvious to the end user but it is expected to help the two brands develop faster and more efficiently."
It is obvious, the two giants of third-party poker software provider industry have merged to seize control of the market and negate the harm they have caused to each other over the years in terms of market share. With the two on one side, it remains to be seen, as to which route product innovation will take. Will there by rapid technology improvements or will there be stagnation fuelled by lack of competition and market domination?

Facebook to implement "Satire" tags feature

Social media giant Facebook is now testing a new feature that helps users distinguish between satirical stories from the real ones. Popular online satire sites such as “The Onion” are very popular on social media and there has been a tendency by users to jump the gun without reading the news through. Hence based on inputs and requests from users, Facebook is now planning to a role out a feature that helps distinguish between real news and fake news.
A Facebook representative was quote by mashable saying: 
"We are running a small test which shows the text “[Satire]" in front of links to satirical articles in the related articles unit in News Feed. This is because we received feedback that people wanted a clearer way to distinguish satirical articles from others in these units". 
A user even captured an image that had a small "[Satire]" tag on the right side bar in the "related stories" section in the newsfeed. However, that tag is only visible only after a user clicks on a link from the satire website. As per reports from industry insiders, the social media company has been testing this feature for over a month and has even inducted some of the top satire websites into the testing phase.
It remains to be seen as to how this news feature will function in terms of its benefits to the users at large. One thing is clear it will help clear communication and reduce plenty of misinformation being circulated on social media. A lot of inaccurate reporting will also benefit from this feature.
There are no possible downsides of such a feature. But sites that circulate fake news, as real news will most definitely be hampered. In times when social media is on its way to being a beast, such a feature will function as a small cog in the wheel for implanting balances and checks in this medium.

Coming soon: Native shopping platform on Twitter?

We might be moving closer to a new and interesting development in the social media space. Micro-blogging site Twitter seems to be moving in the direction of adding payments to its app.
Multiple users witness a new “payments and shipping” option on the settings page for the Android app of Twitter. However, the option was not functional. But there has not been any official comment from the company regarding this.
The new "Payments and shipping" option may be a feature that the company wishes to add to the site. It is standard norm for social media sites to test waters with news features for fewer users before the big launch. It is difficult to gauge if this was a test or not but the possibility of Twitter launching a native shopping platform cannot be ruled out.
Some readers may remember that in June, there was an option called "Buy now" on Twitter that popped alongside Tweets from shopping site “Fancy”. Interestingly, "Payments and shipping" option was visible only for mobile devices and not for the web version. 
The speculation about a native shopping platform’s launch is also fueled by the last acquisition of Twitter, which was CardSpring, a startup helping brands in building infrastructure to support mobile payments.
If in due course of time, Twitter does actually go ahead with a native shopping app, it would make perfect business sense as it would help them garner more investment and enhance user engagement.
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