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Simona Bostan

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

Almost Half Of Twitter’s Users Have Never Tweeted

A lot of new users are running to open Twitter accounts. We have seen a sharp decline in the popularity of Facebook but Twitter still remains a favorite. But the main issue faced by Twitter is that the users don’t tweet. A recent report has shown the fact the 44% of Twitters users haven’t even tweeted once. A company called Twopcharts provided this data. 
Twitter claims that they have 241 million monthly active users. The company policy states that an active user is defined as one where the user logs in at least one time in a month. They do not mention the act of tweeting to consider a person as an active user. The way Twitter works makes it very enjoyable for users to read about myriad topics even without tweeting themselves. Twitter helps users to read news in real-time and track all the latest developments as a part of their social network. Hence one does not have to be an active user to enjoy the experience.
But the company thrives on activity and content generation from users. An active group of users are the most valued customers of Twitter. Tweets, retweets, favorites and other actions boost the advertising revenues of Twitter. Hence they have made it simple for users to perform these actions by building a user-friendlier social interface. It looks as though accounts on Twitter don’t really reveal a lot. It may also infer that such users make use of this platform to harness news.
As per Twopcharts 30% of current Twitter accounts have sent 1-10 tweets. Only 13% of the accounts have sent more than 100 tweets. This also suggests the retention rate of users. It estimates 542.1 million accounts tweeted atleast one time after they were created. This brings out the fact that at least half of the accounts may have attempted to use the platform. Only 23% of those accounts have been tweeting in the last 30 days.

Twitter Integrating Features of Facebook Into User Profiles

Twitter is now clearly changing. The company has now allowed users to exercise more control on the new interface by including larger photos and tools that help in highlighting of tweets enabling others to see them. In a way, the user profile appears like that of Facebook. Information like display picture and bio are now moved to the left hand side of the page. The photo is bigger than before.
Opposite side of the page comprises of accounts that a user maybe recommended to follow and trending topics. Top of the page comprised of cover photo like that used on Google+ and Facebook. Before tweets appeared in chronological order on a users timeline, now they can be picked and pinned to the top to enhance visibility. This helps to slot the favorite tweets from the large heap.
A users “best” tweet will appear larger on the timeline. These tweets are the most re-tweeted, favorite or commented on tweets. This helps users to figure out the best content on the site. This will act as a guideline for users to understand the type of content that is being appreciated by fellow users on Twitter.
Twitter said in a blog post:
“Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved web profile.”
Twitters news profile page for users is only compatible with desktops as of now. It will be rolled out in small groups in weeks to come. But new users will get the latest update to Twitter. There is no confirmation of an update for mobile apps as of now.
Saturday, 29 March 2014 19:43

Apple To Rollout Ethnically Diverse Emoji

Apple To Rollout Ethnically Diverse Emoji

On scrolling through Apple’s emoji, one can see 12 flags of different countries, hearts on 13 different forms, 58 types of smileys and 63 types of animals. Apple’s emoji even has two homosexual couples. However, when you want to look for a diversification of emoji that is based on ethnicity, there are hardly any options. This has now compelled the technology giant to offer a whole new set of emoji that will take diversification into account.
Katie Cotton, Vice President of Apple was quoted by MTV saying:
“Our emoji characters are based on the Unicode standard, which is necessary for them to be displayed properly across many platforms. There needs to be more diversity in the emoji character set, and we have been working closely with the Unicode Consortium in an effort to update the standard.” 
In typical Apple fashion, the company officials are being secretive and not specific about the date of a rollout for this update. This latest move from Apple after large number of Apple users and celebrities including the very popular and controversial Miley Cyrus complained about need for multicultural options for Apple emoji on Twitter and the Internet as a whole via petitions.
Tuesday, 25 March 2014 21:40

Facebook acquires Oculus VR

Facebook acquires Oculus VR

Mark Zuckerberg, the founder of Facebook just announced on the social networking platform, Facebook that they have acquired Oculus VR.
This is his statement:
'I'm excited to announce that we've agreed to acquire Oculus VR, the leader in virtual reality technology.
Our mission is to make the world more open and connected. For the past few years, this has mostly meant building mobile apps that help you share with the people you care about. We have a lot more to do on mobile, but at this point we feel we're in a position where we can start focusing on what platforms will come next to enable even more useful, entertaining and personal experiences.
This is where Oculus comes in. They build virtual reality technology, like the Oculus Rift headset. When you put it on, you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about the technology is that you feel like you're actually present in another place with other people. People who try it say it's different from anything they've ever experienced in their lives.
Oculus's mission is to enable you to experience the impossible. Their technology opens up the possibility of completely new kinds of experiences. 
Immersive gaming will be the first, and Oculus already has big plans here that won't be changing and we hope to accelerate. The Rift is highly anticipated by the gaming community, and there's a lot of interest from developers in building for this platform. We're going to focus on helping Oculus build out their product and develop partnerships to support more games. Oculus will continue operating independently within Facebook to achieve this.
But this is just the start. After games, we're going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face -- just by putting on goggles in your home.
This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures. 
These are just some of the potential uses. By working with developers and partners across the industry, together we can build many more. One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.
Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming and we have a chance to build it together. I can't wait to start working with the whole team at Oculus to bring this future to the world, and to unlock new worlds for all of us.'

'Windows Azure’ To Be Branded As 'Microsoft Azure'

Microsoft will rebrand "Windows Azure", the cloud operating system to "Microsoft Azure”. This has been announced today, i.e. March 25 and will be effective starting April 3, which happens to be Microsoft's Build conference in San Francisco. 

It is a valid ploy by the management of Microsoft to rebrand given the fact Windows Azure isn’t necessarily all about Windows. Customers of Azure can also make use of Linux in virtual machines as a part of this operating system. Oracle databases and middleware can be run on Azure using Java, PHP, Ruby and Python as tools for development. 

From 2008, Windows Azure was called as "Red Dog," and at this time the message from Microsoft meant that Windows Azure was a cloud version of Windows Server. This philosophy has been at the heart of Microsoft's cloud messaging.

As of 2012, there was a bit of confusion as soon as Microsoft removed the word "Azure" from its portal of cloud billing. At that moment, the officials at Microsoft stated the company had no intention to carry out a rebranding exercise of 'Windows Azure'.


As on today, despite Windows still being critical to Microsoft, the organization is highlighting its not just Windows. Marketing officials at Microsoft are occupied to re-position Microsoft as a cross-platform software provider. Another example of this new brand positioning strategy by Microsoft is evident from their launch of Microsoft's Office on iPad suite, which is expected on 27th March.

Popular Game “Minecraft” Helps Its Maker Mojang AB Double Revenues

Mojang AB, the Swedish company that builds online games revealed that their net income has doubled as compared to the previous financial year thanks to the rage surrounding their game “Minecraft”. The company made a massive 816 million Swedish kronor ($128 million) in the last financial year, which had already improved from the 325 million kronor in 2012. Mojang AB has made revenues worth 2.07 billion kronor in the current financial year.
These numbers have been reported in the Wall Street Journal. The company is privately held and is expected to release their complete financial statements to the regulators in Sweden. However, the revenue figures appear insignificant especially when compared to the numbers posted by Mojang’s competitors namely King Digital Entertainment PLC and Supercell Oy. But one needs to take into account that Mojang AB is a very small game make from Sweden.
The company employs less than 40 employees and “Minecraft” is just five years old. Hence, the differentiating factor of Mojang as compared to their rivals is that they charge players a flat fee on downloading the game. It costs $27 for downloading “Minecraft” on a PC and $20 on a gaming console while the mobile version costs $7.
Rivals of Mojang, don’t employ this revenue model. They infact, allow users to download their games for free but charge them only for upgrades and adding features within the game play.  Hence they depend more on small number of users that are willing to spend big. “Minecraft” was among the top-10 highest grossing games in app stores of Google, Amazon and Apple. 

Which Is The Most Followed Account On Twitter?

Twitter has now emerged as a favorite social media network of many. Summing up your thoughts in 140 characteristics is what keeps Twitter fun and engaging. There has been deterioration in the user experience of Facebook especially since they introduced the “tagging” feature. Unlike Facebook, where people keep tagging 40-50 people to promote events or posts, Twitter is clutter free. You follow people that make your timeline interesting and informative. 
The main objective of any social network is having an audience with whom you can share and discuss stuff. Which brings us to the “followers”. Let’s face it, followers is the key performance indicator of your Twitter account. Whether you are a sportsman, movie star or budding stand up comedian, Twitter is all about “followers” and number of RT’s or retweets is a metric of how well you are doing on Twitter. 
So, who is the most followed person on Twitter? Here are top 10 followed accounts on Twitter.
1) Katy Perry – 51.3M followers
2) Justin Bieber – 50.2M followers
3) Barack Obama – 41.9M followers
4) Lady Gaga – 41.0M followers
5) YouTube – 40.3M followers
6) Taylor Swift – 39.7M followers
7) Britney Spears – 36.5M followers
8) Rihanna – 34.3M followers
9) Instagram – 31.3M followers
10) Justin Timberlake – 31.3M followers
There you have it ladies and gentlemen, the most followed accounts on Twitter. Now who would have thought Justin Bieber would have more people following him than the most powerful man in the free world, Barack Obama?
Source: Mashable

How To Access Twitter In Turkey During The Ban

The Turkish government is attempting to cut off the access to Twitter due to the severe criticism the government is receiving before the elections. However, they have not been able to induce a blanket ban as yet, especially due to several workarounds.
As per Morgan Marquis-Boire who happens to be a researcher related security feels it isn’t to tough to ban a website across a country as the online traffic moves via the computers of limited ISP. As per him, the government when intends to ban a website like Twitter, asks the ISP’s to route any request to these websites to a dead-end corner of the Web.
However, in Turkey, the government has also banned access to Twitter on mobiles phones. But there are methods by which this ban can be subverted.
Users on the web may use VPN that makes use of a non-public channel. They must make use of programs like Tor that mask the location of the computer or the IP address and re-route traffic to servers around the globe before reaching the end.
This will allow the users in Turkey look like they are trying to access Twitter.com from New York and allow them to use the site. This mode of accessing Twitter will delay the speed a bit due to the re-routing.
There is another method to access Twitter in Turkey, which is based on Twitter as a medium to send text messages. Twitter is connected with numerous carriers in countries that include Turkey. They have given short codes to users that help them tweet.
By typing in the code – either 2444 or 2555 in Turkey, users can tweet. Twitter will then match the phone number of the sender with that of his/her Twitter account. This is a helpful method when no other option is available. Only those users that follow you will receive the texts.
Twitter notified their users in Turkey to tweet using texting service during the shutdown. Twitter presented the same proposal to users in Venezuela when the government implemented restricted access to Twitter.

Mozilla Pulls The Plug on Metro’ Firefox

Mozilla, the makers of the popular web browser Firefox have made a statement announcing their pulling off the plug on the building of Firefox for Metro.  Firefox for Metro was supposed to be developed specially for Windows 8’s touch-screen user interface. The primary reason for Mozilla to discontinue development of Metro was the lack of users for the beta version of the software. The company had been continuously working on this project for the last two years.
Mozilla noted that users preferred the classic Windows desktop version of Firefox as compared to the beta version of Metro.
VP of Mozilla Firefox, Mr. Johnathan Nightingale said through a press release:
“As the team built and tested and refined the product, we’ve been watching Metro’s adoption. On any given day we have, for instance, millions of people testing pre-release versions of Firefox desktop, but we’ve never seen more than 1,000 active daily users in the Metro environment. Shipping a 1.0 version, given the broader context we see for the Metro platform, would be a mistake.”
Hence if you happen to be using Window 8, and intend to switch to a touch browser, the only chance you can do that is using Microsoft’s own Internet Explorer.

Messaging App “Secret” Raises Nearly $10 Million In Fresh Capital

Secret, the mysterious messaging app, established through an online article the fact they have raised almost $10 million in capital as per reports by the Wall Street Journal. Secret said they had successfully managed to raise $8.6 million via investments comprising of Google Ventures, Initialized Capital, and Kleiner Perkins Caufield Byers.
This valuation was not disclosed by the company and it was initially reported by the Wall Street Journal that Secret was on its way in obtaining a valuation of amount of $40 million without including the investment. This puts the total to about $50 million. The online article also goes on to state that the company offers a look into the activity of users. 
Despite not disclosing the actual number of people that have signed up, the company says almost 75% of users with greater than 5 friends return each day and 90% of the people participating in a conversation come back within a week. At South by Southwest, the company to lure more users into signing up released the latest version of the Secret app.
Users will now be able to conveniently post secret posts to other social media networks as well as messages. Secret users can also look at text messages that have been poster in close proximity to their actual location by making user of the “Nearby” feature. The app that was launched on 30th January is one of the most popularly growing app that aids users in sharing private information.
Secret draws contacts from the phone of the user and displays messages that are anonymous from friends as well as the network of friends. David Bythow, the founder of Secret happens to be an ex engineer at Google and Squre and his partner Chrys Bader-Wechseler is an ex product manager at Google.
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