iGaming Consultancy Blog | Affiliate Marketing for iGaming
26 Jan
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Google banned 17m gambling ‘bad ads’ in 2016

Tech giant Google has revealed that it banned over 17 million gambling-related ads in the last year. The company termed such ads as ‘bad ads’.

Interestingly, gambling comprised only 1% of all bad ads last year. This was revealed by the search giant in its ‘Bad Ads Report’. A total of 1.7 billion ads that breached Google’s advertising policies.

Scott Spencer, director of product management, sustainable ads, at Google, stated that gambling-related ads were taken down as they lacked “proper authorization from regulators in the countries they operate”.

However, the gambling industry fared a lot better with close to 68 million adverts for unapproved pharmaceuticals in 2016.

Google also banned a total of 80 million adverts for misleading and appalling users, as well as 112 million trick-to-click ads comprising malware.

17 Jan
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Understanding the playing styles of online poker players

Constantly monitoring the moves of your opponents is one of the most key aspects to playing online poker.  Playing to your strategies and countering that of the opposition is the name of the game. Hence understanding the mode of operation of player on your table is extremely critical to your fortunes.

Every successful poker players spends considerable time studying the personalities he or she is up against. The more you play and observe, the more characteristics you will pick up of your opponents on the table. This will help you anticipate the moves even before they are executed.

Hence, in this piece we will make an attempt to identity the different types of online poker players.

Tight players

Playing tight means keeping a close tab on the number of hands you tend to play. Basically, the guy who plays few hands is generally a tight player. Few hands could mean 10%-25% of the total hands being played on the table. Tight players too can be further divided into passive and aggressive players.

Loose players

Players that tend to be part of the action on most occasions are generally termed loose players. Here too there is a sub classification. Players who play too many hands and bet aggressively belong to the loose-aggressive category. The opposite, who play many hands but don’t back it up with strong bets are termed loose-passive players.

There is another category of online poker players – the maniacs. These are the trigger-happy guys on the table; playing hands they have no business being part of. These are loose players who don’t have a particular strategy in place and bet without any solid reason or logic. They can often be turn out to be spoilers at an online poker table.

Hence it is very important for you to place your opponents under these brackets and play accordingly.  If you are able to do so within the first few minutes of play, there is a high chance you’ll steer clear of trouble and make a lot of profits.

16 Jan
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PokerStars expands slot offering with ‘Millionaires Island’ launch

PokerStars has increased its online slot offerings with the launch of the ‘Millionaires Island’.

This online slot is exclusive to PokerStars Casino players and it offers a minimum jackpot payout of $1 million (€947,100), with the launch jackpot already up to more than $1.1 million.

Players can win the main jackpot by wagering as low as 50 cents, while users can claim various PokerStars rewards by taking part in the game.

The online slot can be played on Pokerstarscasino.co.uk, PokerStarscasino.com and in all European markets where PokerStars Casino is accessible

Sam Hobcraft, director of casino at PokerStars, said:

“Millionaires Island is the first exclusive slot game to be developed by PokerStars Casino, adding to the already industry-leading product on offer.

“This is the first in a series of in-house developed games as we strive to make PokerStars the favourite iGaming destination for more players than ever before. It's already proving itself to be hugely popular with our players.”

14 Jan
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888poker becomes biggest operator to withdraw from Australia

In a major development in the world iGaming, 888poker has withdrawn its services from the regulated market of Australia. This makes it the biggest name to exit the market in the country.

The official date for the company to cut off its services to Australian residents is January 16 and the customers have been asked to deregister from tournaments that start from and after this date.

The operator’s cashier will enable the players to withdraw their funds from the site.

This decision of 888poker comes soon after the Australian government proposed Interactive Gambling Amendment Bill 2016, an amendment to the Interactive Gambling Act 2001. This bill needs online gambling operators to pick up local licenses or face fines.

Operators that allow punters to wagers in Australia without a valid local license will have broken the law of the land.  This will lead to a fine of up to A$1.35 million (€950,200/US$1 million) per day for individuals, while companies could penalized for as much as A$6.75 million.

Several operators have slammed the move of the Australian government. Vera&John too has announced its decision to withdraw its products from the country.

Amaya, the parent company of major online poker operator PokerStars, too has come down heavily on the proposed changes.

08 Jan
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US state of Pennsylvania set to relook at online casino regulation

Pennsylvania Senator Jay Costa has stated that he will introduce an online casino bill to legislate online gambling in the US state.

In fact the state has looked at regulation in each of the last four years and came close with the HB2150 bill in 2016. This bill would have allowed land-based casinos in the state to partner with online operators to offer Internet poker and casino.

House of Representatives voted 114-85 in favour of the bill, but the lawmakers in the state remained undecided and the bill failed to pass by the stated deadline.

Senator Costa has now decided to begin the process again and announced that HB2150 will be used as “the base” for his own legislation.

Costa intends to enable Pennsylvania casinos to provide online gaming services, with necessary approval and pay a license fee of $10 million (€9.4 million).

Firms that collaborate with casinos to host an online gaming platform will have to dish out a license fee of $5 million, while there will be a 25% tax on Internet gaming revenue.

Also, the bill will determine regulation for daily fantasy sports contests, with brands in this sector to shell out a license fee of $2.5 million and tax rate of 25% on revenue.

08 Jan
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Juan Espinosa García appointed Spanish regulator’s new director-general

In an important new development, Spain’s national gambling regulator - Dirección General de Ordenación del Juego (DGOJ) – has named Juan Espinosa García as its new director-general. Since July 2013, García has occupied the post of deputy director-general.

Before joining the DGOJ, García worked for five years as deputy director within the Advocacy Division of the Spanish National Competition Commission.

The news of his appointment comes after the DGOJ in November revealed significant improvement in the Spain’s online gaming sector for the 3 months to September 30.

Online gaming revenue in the third quarter was €103 million ($107.3 million), up 22% during the same period in 2015.

Sports betting has been the major source of revenue in Q3 as it generated an income of €56.8 million. This was 15% more than in 2015. Also, online casino revenue jumped up 57% year-on-year to €28.4 million.

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