NetEnt strikes retail deal with bookmaker Paddy Power
In a new significant development in the world of iGaming, NetEnt has penned a retail-centric deal to provide gaming content to bookmaker Paddy Power.
This agreement is an extension of an already established deal between the two parties and will also take care of the land-based gambling machines of Paddy Power in the United Kingdom.
According to information in the public domain, Paddy Power boasts of 339 licensed betting offices in the UK. It also has over 1,300 gaming machines at its shops.
Commenting on this development, Enrico Bradamante, chief of European market operations and managing director of NetEnt Malta, said:
“I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops.
“I am confident that their players will enjoy our thrilling, award-winning games.”
On paper, this collaboration between the two major brands makes absolute and complete sense. However, it remains to be seen how this deal benefits both parties in the long run.
At the moment, it appears as though NetEnt and Paddy Power believe joining forces at this stage is bound to give them plenty of long-term dividends.
Digitain teams up with Tipp1.com to launch online sportsbook in Austria
Digitain and local operator Tipp1.com have joined hands to launch a new online sportsbook in Austria.
The new web interface is powered by Digitain’s sportsbook platform and provides odds across 65 different sports/games, covering 7,500 sporting leagues, and over 3,000 betting markets.
That’s not all. Digitain will also offer its sportsbook solution to Tipp1’s retail properties via bet stations.
“We have been dabbling with online gaming for a number of years now, but realised we needed to find a proper platform partner in order to take our offering to the next level.
“Digitain’s products and services are impressive to say the least, and will provide a huge boost to the interactive arm of our business,”Tipp1 co-owner Wolfgang Grünsteidl said.
Suren Khachatryan, chief executive of Digitain, further added:
“We have been working hard to create partnerships in new markets, and Austria is an exciting venture for us.
“This deal will be followed by a long line of sites that we are set to roll out in the coming months, and is testament to the power and performance of our sportsbook.
“Multi-channel is a must for operators in every market, and it’s something we know we can deliver to our partners.”
Bookmaker William Hill hit by massive DDoS attack
Giant bookmaker William Hill has announced that its website was under a major distributed denial of service (DDoS) attack, which led to a loss of service earlier in the week.
Several William Hill customers on Tuesday weren’t able to access the company’s website. The very same problem was again reported on Wednesday.
The UK-based company then released a statement to inform the customers that it was one of the many companies that was hit by a DDos attack in the last couple of weeks. At the moment, the William Hill team is hard at work in order to fix this issue.
“The online services of William Hill were intermittently impacted during the course of yesterday following DDoS activity by third parties,” William Hillsaid in a statement.
"This follows a significant increase in DDoS activity experienced by a number of online companies over recent weeks.
"While the attempt at disruption is ongoing our technical teams were able to restore services last night [Tuesday].
“We apologise for any inconvenience caused to our customers.”
Ladbrokes, Coral Gala finalize merger; new entity to be called Ladbrokes Coral Group
In some significant news from the iGaming industry, bookmaker Ladbrokes has sealed the merger deal with Gala Coral. From now on, the combined brand will be known as the Ladbrokes Coral Group.
The newly formed entity is valued close to £2.3 billion (€2.6 billion/$2.8 billion), and includes companies like Coral Retail, Eurobet Retail and as well as the bookmaker’s online ventures.
UK Competition and Markets Authority (CMA) gave the green signal for the deal by approving the sale of 360 shops by the bookmakers to competitors Betfred and Stan James.
Earlier, CMA had asked Ladbrokes and Coral sell off between 350 and 400 shops to alleviate competition concerns.
After this approval, Ladbrokes published a prospectus “in relation to the readmission of the combined group to the premium listing segment of the Financial Conduct Authority’s Official List and to trading on the London Stock Exchange”.
John Kelly, chairman of the combined group, said:
“In uniting these two businesses we are bringing together some of the best known and admired brands in betting and gaming.
“We believe that no other gambling business has such a strong heritage, with brands that enjoy such broad appeal and a presence that is woven into the fabric of the UK culture as well as overseas regulated markets.
“Together, we have the opportunity to grow the business building on our scale, the digital opportunity we have in our markets, our international presence and through delivery of significant synergy savings.
“We have a strong management team in place and are already well placed to set about the creation of a new business with a clear focus on delivering the opportunities the completion of the merger offers us.”
Jim Mullen, chief executive of Ladbrokes Coral, said:
“This is a historic day for the company and one which marks the start of an exciting journey for the business; both Ladbrokes and Gala Coral have demonstrated their ability to compete hard and win in increasingly competitive markets.”
Carl Leaver, executive deputy chairman of the group, said:
“Our merger with Ladbrokes brings new and exciting opportunities for both companies and, under the leadership of Jim Mullen, we are now in a position to make our ambition of creating the UK's leading betting and gaming business a reality.”
Novomatic drags Euro Game Technology to court over sale of slot games
In a major development in the world of iGaming, Novomatic filed a lawsuit against Euro Game Technology with the Berlin District Court in Germany.
This was done with regards to the company’s involvement in the sale of slot games.
Not just that, this lawsuit has also been filed against Euro Game’s German sales partner D-Systems. In the matter, Novomatic has demanded compensation for the discontinuance of the further sale of certain slot games offered by Euro Game.
According to Novomatic, some of the slot gams “systematically and unfairly” utilized key aspects of its own titles, ‘Ultimate Hot’, ‘Olympus Glory’, ‘Flaming Hot’, ‘5 Dazzling Hot’, ‘Lucky Hot’ and ‘Extremely Hot’.
To make matters more interesting, the company also revealed that it intends to conduct legal action of similar kind in other countries as well.
This is indeed a brave decision from the company. Major iGaming brands usually tend to steer clear of any long drawn out court matters. However, this act of Novomatic could set a new precedent in the online gambling industry.
NetBet becomes first UK licensed gambling company to accept Bitcoin
In an interesting new development, NetBet became the first licensed gambling company to accept Bitcoin in UK.
This leaves the customers with an option to use the virtual currency to fund their accounts while wagering on NetBet’s online sports betting platform and casino.
In order to be ready post this move, NetBet is working in tandem with Bitcoin payment service provider BitPay to make sure that the new mode of payment complies with regulatory requirements in the UK.
In a statement on its website, BitPay said:
“This checkout option will allow more NetBet users to get back to playing and placing bets with the peace of mind that their transactions won't expose them to the risk of online payment fraud.”
This is definitely an interesting punt by the company. While it is too difficult to comment on the outcome, one will have to wait a few years to see how effective the Bitcoin option will become for players.