iGaming Consultancy Blog | Affiliate Marketing for iGaming
19 Jul
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UK’s Project inks licensing deal with NetEnt

In a rather significant new development, UK’s Project, an independent game developer, has entered into an agreement with NetEnt.

NetEnt’s ‘Gonzo’s Quest’ platinum video slot will be the first game to be licensed under this new agreement.

The title is the first to showcase NetEnt’s Avalanche feature that has an extended game play instead of the standard reel spin.

Commenting on this deal, Tony Boulton, managing director of Project, said:

 “Whilst the movement of players is most commonly seen as being from bricks and mortar gaming to online, we want to approach this licensing agreement as an opportunity to attract and engage with NetEnt's loyal community of desktop and mobile players but in a bricks and mortar environment."

“We recognise the imperative of keeping our product offering relevant to a generation of players which is both agile and mobile and NetEnt, which has a catalogue of top performing and recognisable content, is an ideal partner.”

14 Jul
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Brazil government to launch state-owned sports betting company?

Despite the political turmoil in Brazil, the interim president is contemplating over a rather radical idea.

The country’s government intends to launch a state-run sports gambling firm in order to generate revenues for governing.

After hosting the FIFA World Cup in 2014, Brazil is staging the Olympics next month. Hence public spending has experienced a crunch.

According to local media reports, Michel Temer is keen on operating an online sports betting company that will be controlled by the government.

The company will then be privatized with Caixa Econômica Federal Bank's (Caixa) instantaneous lottery. This could help raise a whopping R$ 8 billion (€1.2 billion/$ 2.4 billion) for the Treasury.

Mansueto Almeida, the Secretary for Economic Affairs, stated that international players would then collaborate with local investors to vie for the lucrative business.

This may not come as a surprise to many in the country. There are multiple bills in the state Congress that seek to legalize some or all forms of gambling.

It remains to be seen whether the under-fire government can pull off this audacious attempt. Also what needs to be studied in due course is the economic impact and benefit of such a move.

12 Jul
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Ladbrokes-Gala Coral merger set to be completed this week: Report

After several rounds of discussions and deliberations, the impending merger of Ladbrokes and rival firm Gala Coral is likely to be completed this week.

The collaboration between the two parties is bound to create a business worth at least £2 billion (€2.3 billion/$2.6 billion).

If British media reports are to be believed, Gala Coral in all likelihood hands its senior employees a total windfall of £50 million.

It must be noted that UK Competition and Market Authority (CMA) is yet to grant approval to the merger. Earlier in the year, it had informed both parties that for a merge to go through they’d have to sell 500 shops.

It had also stated that a merger of this nature would lead to a potential loss of competition in approximately 650 localities across the UK. Hence the process of selling off shops needed to be conducted to reduce this pressure.

Ladbrokes claims that the talks with Gala Coral are ongoing and offered no assurances of a deal being finalized.

“Shareholders are advised that there can be no certainty that the discussions between Ladbrokes and Gala Coral will lead to any agreement concerning the possible merger or as to the timing or terms of any such agreement and there can be no assurance that, even if reached, any such agreement would be completed,” the company said.

26 Jun
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NYX Gaming Group acquires class-two license in Romania

In a significant new development in the iGaming world, NYX Gaming Group secured a class-two license from the Romanian National Gambling Office (ONJN) national regulatory body.

The acquisition of this license will help the company deliver digital gaming content through its Open Gaming System platform. These services will be offered to not just current but also future gaming operators in the regulated Romanian market.

This latest move is in line with NYX’s strategy of expanding its global reach and building newer relationships with regulated markets like Romania.

Speaking about this latest development, David Flynn, executive vice-president, at NYX stated:

“Expansion within regulated markets is an important part of the NYX growth strategy.

“The achievement of our Romanian license underlines the calibre of our Open Gaming System and omni-channel content portfolio, and allows us to bring our innovative gaming expertise to this continually expanding market.”

This definitely comes across as a smart move by the company. However, experts and analysts will have to wait for a year to gauge its real impact. There is however no denying the fact the iGaming world is experiencing new model of business growth.

26 Jun
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Stoloto becomes Russia’s second licensed lottery operator

In a new significant development in the world of iGaming - Stoloto – became the only the second lottery operator to launch a licensed sports betting portal in Russia.

The newly launched 888.ru site (no connection with 888 Holdings) is powered by the Betconstruct platform.

The operator’s Russian license was initially handed to local bookmaker 23Bet.

Stoloto earlier made public its plans of launching. However it had not revealed the date of launch.

On 888.ru, punters will be able to bet on all major events in football, tennis, basketball, American football, badminton, rugby union and rugby league.

Liga Stavok is the other company that has secured an online sports betting license in Russia.

12 Jun
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Sky Betting and Gaming pens deal to acquire CORE Gaming

According to media reports in the iGaming industry, Sky Betting & Gaming has inked a deal to buy out content studio CORE Gaming.

Despite Sky’s acquisition, Justin Chamberlain, CORE Gaming’s managing director, will continue to hold his position in the company.

CORE Gaming and Sky Betting & Gaming have been working in tandem for quite a few years now. The former has been supplying the UK-based company with its portfolio of mobile casino games.

Commenting on this new development, Sky Betting & Gaming’s gaming director Conor Grant said:

“This acquisition makes what was already a close relationship even closer,”

“CORE Gaming has been a key part of our mobile casino success story and we believe their unique position to understand our customers and build great content for our players will further drive our gaming business forward.”

Simon Lloydbottom, senior director at Orbis Partners, oversaw the deal.

“Given the already close relationship between CORE and Sky Betting & Gaming there is a natural strategic rationale for the deal.

"We are delighted to have worked so closely with the shareholders in order to deliver a deal which works well for all involved, and we look forward to seeing CORE continue its development under new ownership,” he stated.

There is no denying the fact that the iGaming industry is shrinking duo to multiple mergers and acquisitions. Companies are joining hands to improve innovation and offer better products to their customers. Like Sky and CORE, more firms will soon come forward to collaborate in the remainder of the year.

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