iGaming Consultancy Blog | Affiliate Marketing for iGaming
12 Jun
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Sky Betting and Gaming pens deal to acquire CORE Gaming

According to media reports in the iGaming industry, Sky Betting & Gaming has inked a deal to buy out content studio CORE Gaming.

Despite Sky’s acquisition, Justin Chamberlain, CORE Gaming’s managing director, will continue to hold his position in the company.

CORE Gaming and Sky Betting & Gaming have been working in tandem for quite a few years now. The former has been supplying the UK-based company with its portfolio of mobile casino games.

Commenting on this new development, Sky Betting & Gaming’s gaming director Conor Grant said:

“This acquisition makes what was already a close relationship even closer,”

“CORE Gaming has been a key part of our mobile casino success story and we believe their unique position to understand our customers and build great content for our players will further drive our gaming business forward.”

Simon Lloydbottom, senior director at Orbis Partners, oversaw the deal.

“Given the already close relationship between CORE and Sky Betting & Gaming there is a natural strategic rationale for the deal.

"We are delighted to have worked so closely with the shareholders in order to deliver a deal which works well for all involved, and we look forward to seeing CORE continue its development under new ownership,” he stated.

There is no denying the fact that the iGaming industry is shrinking duo to multiple mergers and acquisitions. Companies are joining hands to improve innovation and offer better products to their customers. Like Sky and CORE, more firms will soon come forward to collaborate in the remainder of the year.

08 Jun
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After UK, Yggdrasil Gaming secures Gibraltar license

In a new significant development in the iGaming world, Gibraltar Licensing Authority has awarded a B2B remote gambling license to Yggdrasil Gaming.

Yggdrasil is now in a position to cater to online gambling operators based in British Overseas Territory and UK with its gaming platform and slot games via its Gibraltar infrastructure.

This latest move comes after the company secured a UK license for its Malta-based infrastructure in December 2015 from the UK Gambling Commission.

Fredrik Elmqvist, CEO of Yggdrasil, commented:

“The Gibraltar licence really is an important piece of the jigsaw for Yggdrasil; we’ve had great success in Malta and things have been going really well since we received our UK licence in December.

“Gibraltar is a hugely important jurisdiction with a large number of major operators and we are delighted to become part of the Gibraltar e-gaming community.

“We’ve established a point of difference compared with other suppliers which will help us achieve our aim of becoming the best supplier in the industry.”

02 Jun
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Scientific Games bags Lotterie Nationale Belgium contract

Scientific Games earlier in the week secured a one-year contract to not just design but also manufacture instant games for national lottery operator Loterie Nationale Belgium.

As per this deal, lottery will be offered with complete marketing support from the end of Scientific Games. It also must be noted that the contract includes options to extend for three more years.

As of now, the company is the biggest player in the market, supplying 23 of the world’s 25 leading lotteries.

Loterie Nationale Belgium administrateur délégué Jannie Haek said:

“One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products.

“We believe that Scientific Games' consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.

John Schulz, senior vice-president, Scientific Games, stated:

“Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world.

“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales."

26 May
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Greek government approves fixed 35% tax rate for online gaming operators

The Greek government has given its nod to charge 35% tax on gross gaming revenue for licensed online gaming companies operating in the country.

Greece at the moment is functioning under a 30-35% duty system, which will now be substituted with a new model come January 2017.

There are 24 licensed operators in debt-ridden European country. The 35% tax rate will apply to not just all of them but also product types.

Under the new structure, state-owned operator OPAP will match these rates so that European Union (EU) can be assured of fair business competition practices.

Greece currently is faced with several loan sanctions from the EU and the government needs to meet a surplus of 3.5% of its national budget.

Hence the introduction of new tax system for iGaming operators aims at helping the state in raising approximately €54 million from the industry’s duties.

 

23 May
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GVC seals long-term licensing deal with Betfred

GVC Holdings has signed a 10-year B2B licensing agreement with UK-based Betfred to exclusively license its online sportsbook and gaming platform to the latter.

As per the deal high-profile deal, Betfred will moves its online business to the GVC platform, offering players the ideal option of accessing multiple products via a single account.

GVC also confirmed that its backend data driven tools would enable Betfred to fragment its customers, thereby helping improve service with greater detail.

Betfred chief executive John Haddock said:

“We were impressed by GVC's proprietary technology platform, together with its scalability and flexible approach to support the continued growth of our online business,”

Kenneth Alexander, chief executive of GVC stated:

“We are delighted to have secured this exciting and important B2B partnership with Betfred, one of the major players in the UK gaming market, so soon after the acquisition of bwin.party.

“This is a significant deal for GVC and recognizes the strength and inherent value of our proprietary technology.”

14 May
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NYX strengthens Italian presence with Eurobet deal

NYX Gaming Group’s Italian operations received a major boost after the company signed a content agreement with Eurobet.it and Game360 platform.

As per the deal NYX’s digital casino content will be launched via Game360 with the sportsbook operator.

Now, customers of Eurobet.it will have access to titles from NYX's NextGen Gaming studio such as ‘Foxin’ Wins’ and ‘Merlin’s Millions’.

Interestingly, NYX last month signed a similar deal in the country with Sisal.

Eurobet’s head of gaming Alfredo Melloni said:

 “We continue to invest with new suppliers and NYX is the right supplier for our customer base.

“Our partnership with NYX and Game360 has enabled us to offer our players the very best in multi-supplier casino content available.”

Andrea Guzzon, general manager for Game360, stated:

“Our portfolio offering supports Eurobet's strategy to give their players the most comprehensive and engaging selection of mobile and desktop slot games certified for the Italian market.”

 

 

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