iGaming Consultancy Blog | Affiliate Marketing for iGaming
02 Jun
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Scientific Games bags Lotterie Nationale Belgium contract

Scientific Games earlier in the week secured a one-year contract to not just design but also manufacture instant games for national lottery operator Loterie Nationale Belgium.

As per this deal, lottery will be offered with complete marketing support from the end of Scientific Games. It also must be noted that the contract includes options to extend for three more years.

As of now, the company is the biggest player in the market, supplying 23 of the world’s 25 leading lotteries.

Loterie Nationale Belgium administrateur délégué Jannie Haek said:

“One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products.

“We believe that Scientific Games' consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.

John Schulz, senior vice-president, Scientific Games, stated:

“Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world.

“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales."

26 May
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Greek government approves fixed 35% tax rate for online gaming operators

The Greek government has given its nod to charge 35% tax on gross gaming revenue for licensed online gaming companies operating in the country.

Greece at the moment is functioning under a 30-35% duty system, which will now be substituted with a new model come January 2017.

There are 24 licensed operators in debt-ridden European country. The 35% tax rate will apply to not just all of them but also product types.

Under the new structure, state-owned operator OPAP will match these rates so that European Union (EU) can be assured of fair business competition practices.

Greece currently is faced with several loan sanctions from the EU and the government needs to meet a surplus of 3.5% of its national budget.

Hence the introduction of new tax system for iGaming operators aims at helping the state in raising approximately €54 million from the industry’s duties.


23 May
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GVC seals long-term licensing deal with Betfred

GVC Holdings has signed a 10-year B2B licensing agreement with UK-based Betfred to exclusively license its online sportsbook and gaming platform to the latter.

As per the deal high-profile deal, Betfred will moves its online business to the GVC platform, offering players the ideal option of accessing multiple products via a single account.

GVC also confirmed that its backend data driven tools would enable Betfred to fragment its customers, thereby helping improve service with greater detail.

Betfred chief executive John Haddock said:

“We were impressed by GVC's proprietary technology platform, together with its scalability and flexible approach to support the continued growth of our online business,”

Kenneth Alexander, chief executive of GVC stated:

“We are delighted to have secured this exciting and important B2B partnership with Betfred, one of the major players in the UK gaming market, so soon after the acquisition of bwin.party.

“This is a significant deal for GVC and recognizes the strength and inherent value of our proprietary technology.”

14 May
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NYX strengthens Italian presence with Eurobet deal

NYX Gaming Group’s Italian operations received a major boost after the company signed a content agreement with Eurobet.it and Game360 platform.

As per the deal NYX’s digital casino content will be launched via Game360 with the sportsbook operator.

Now, customers of Eurobet.it will have access to titles from NYX's NextGen Gaming studio such as ‘Foxin’ Wins’ and ‘Merlin’s Millions’.

Interestingly, NYX last month signed a similar deal in the country with Sisal.

Eurobet’s head of gaming Alfredo Melloni said:

 “We continue to invest with new suppliers and NYX is the right supplier for our customer base.

“Our partnership with NYX and Game360 has enabled us to offer our players the very best in multi-supplier casino content available.”

Andrea Guzzon, general manager for Game360, stated:

“Our portfolio offering supports Eurobet's strategy to give their players the most comprehensive and engaging selection of mobile and desktop slot games certified for the Italian market.”



30 Apr
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LiveSport Media becomes first affiliate to acquire Romania’s 2nd class license

In a significant new development in Europe’s iGaming market, Romanian regulator ‘the National Gambling Office’ (ONJN) issued its first set of B2B licenses.

LiveSport Media Ltd was a name that featured prominently on that list, thereby becoming the first digital media network to have been granted a Class 2 affiliate license.

This decision of the Romanian authorities will created an ideal environment for advertisers that either in possession or in the process of acquiring license to operate in the country.

These companies will now have the luxury of marketing and promoting their respective brands with a global firm on the steadily growing Romanian market.

Commenting on this latest development, managers of the website said:

“Having both our Romanian websites FlashScore.ro and LiveScore.ro recognized by ONJN, we will now be able to offer even more advertising opportunities and establish an even more dominant position on the Romanian market where we continue to see huge potential.

The efforts shown during the application process and the fact that LiveSport Media has become the first firm of its kind to be granted the license, prove our desire to always comply with adequate licensing requirements in regulated countries and to provide safe and secure environment for our users as well as partners.”

30 Apr
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CVC Capital picks up stake in German sports-betting giant Tipico

In a significant new development in the world of iGaming, private-equity firm CVC Capital Partners on Sunday confirmed its acquisition of a stake in German sports-betting company Tipico Co.

This was the company’s first investment in Europe's largest economy after recruiting Goldman Sachs Group Inc.'s former Germany head Alexander Dibelius last June.

While there is no official confirmation of the financial figures, sources claim that Tipico might have fetches around €1 billion to €1.5 billion, ($1.12 billion to $1.68 billion).

It must be noted that CVC already has stakes in UK-based Sky Bet.

Tipico is the main sponsor of Bundesliga champions Bayern Munich and is the biggest private sports-betting company in Germany.

Tipico bosts of around €500 million in net revenue or €2.5 billion in processed bets annually, which gives it 50% of the country’s market share.

Some experts believe Tipico buyers might want a discount in the deal considering the vague gambling laws in Germany. While other believe that the company is currently operating in a legal gray zone.

With mounting pressure from European Union for not providing service-provision freedom, Germany has attempted to deregulate its state-betting several times since 2008.


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