Germany reveals list of 20 federal online sports betting licensees
It is now public knowledge that Germany has announced the list of its 20 federal online sports betting licensees. Some of the big names part of this list of 20 is Bwin.party, Ladbrokes and Betfair. Another company that managed to find place in that is was mybet Holding SE. However, despite it taking over 2 years for the Hessen Ministry of the Interior and Sport pass this decision, this race is yet to be completed. Out of the locals, Digibet was successful in acquiring the license. Other in this list of 20 include:
Albers Wettbörsen Deutschland
Bet-at-home (Betclic Everest)
Deutsche Sportwetten (Deutsche Telekom)
IBA Entertainment (Bet3000)
ODDSET Deutsche Sportwetten
Primebet International (Betbull Group)
RULEO Alpine Country
Racebets International Gaming
Betfair is bound to be delighted with this latest announcement as it came two days before their annual meeting. Ladrokes is also said to be very happy with this latest development and they will tread the waters carefully to devise a successful strategy for the market.
Hence Ladbrokes will adopt a very careful approach. The announcement of Mybet’s announcement states “its license would not be officially issued until September 18 at the earliest with the delay intended to give parties whose license applications were rejected an opportunity for legal recourse.”
There was a slot of confusion surrounding Germany’s intricate licensing application process, which has offered a lot of elbowroom to companies that could not manage to secure a license.
CEO of Bwin.party, Norbert Teufelberger had indicated that losing bidders would most definitely affect the outcome. Teufelberger also expressed that the state of the betting market in Germany would last for another few years at least till the legal route to appeal.
However, some local operators like Tipico missed out on the license. Some other notable names failing to make the cut included Bet365 and BetVictor. However, they have been considered as acceptable by Schleswig-Holstein, where the former state government had constituted their own online gambling licensing administration that included poke and casino. However, things changed in January 2013 when the political regime changed.