Saturday, 17 May 2014 07:35

Pinterest Valued at $5 Billion

Pinterest Valued at $5 Billion 

Despite making little revenue, Pinterest’s value has been increasing from the perspective of capitalists. On Thursday, the firm said they had raised almost $200 million in terms of investment, which now values it at $5 billion. This will now mean that the scrapbooking site’s value has risen to amongst the top start-ups in the world.
We are living in a time where corporate houses and investors are willing to pay top premiums to start-up companies that have a potential to grow despite economic downturn. A home-rental start-up called Airnb Inc. managed to raise capital of $10 billion valuation.
Pinterest’s value has increased 32% from the last 7 months. The company managed to raise $225 million at a value of $3.8 billon. The company is just 4 years old and has already received $764 million in funding from various sections of investors from firms like Bessemer Venture Partners and Andreessen Horowitz to Valiant Capital Partners and Rakuten.
Pinterest allows users to build a collection of pictures on the web about anything that interesting from travel to food. The pictures are “pinned”. The company was started in 2010 and has garnered almost 30 billion pins. The firm has recently started selling ad space on the website. Companies such as General Mills, Kraft and Gap have piad almost $1-$2million for running marketing campaigns for a period of 3-6 months.
The company may command a higher price as the Pinterest users have shown a tendency to buy products marketed on the website. Sales of Wayfair, an online retailer, increased by 20% due to Pinterest.  The ultimate objective of the company is to compete with the likes of Google and Microsoft as it has built tools for searching content from across the globe. 
The company also aims to expand its operations in the other parts of the world. They already have started operations in UK, France and Japan.

YouTube and Facebook Lead in 2014 Mobile Traffic Shares 

As per latest studies, YouTube and Facebook are seen to be leading mobile traffic shares in this year. This trend is being noticed due to the massive amount of internet users on mobile devices. More and more users are now using social networks on mobile devices to upload pictures and sharing information.
Facebook and Youtube make up for almost 32% of information that is sent and received to and from mobile devices. This statistics have been provided by Sandvine. Facebook’s accounted for 26.9% for the upstream traffic and 14% of the downstream traffic. These stats are observed during peak times in Northern America. Youtube makes up for 3.7% of the upstream traffic and 17.6% of the downstream traffic since the beginning of the year.
While the upstream traffic of Facebook is made up of users sharing and uploading pictures and videos from mobile devices. The figures are more in 2014 than that in 2013 for social media sharing on mobile devices. The downstream traffic remains constant for Youtube, which happens to be around 17.7% as compared to that last year.
The picture above has been compiled by Statista. It summarizes the mobile traffic share of the top online services.

Facebook To Terminate Messaging Feature In Their Mobile App

People using the mobile of Facebook will now require a different app to message their contacts. A spokesman of Facebook conveyed this news on Wednesday. As of now, the users of Facebook app can message from within the main app, but this will now be discontinued. This latest development is intended to maximize the use of their messaging app by Facebook, which also coincides with their strategy to roll out numerous apps providing numerous features of their main product.

As of now, Facebook has seven mobile apps, which also include Instagram, the photo sharing app. They launched Paper in January, which a new stories aggregation app. Their most recent acquisition was that of WhatsApp in February. Their banking on a mobile app strategy appears to be relying on the upswing in Internet usage on mobile phones.

As per trends, the Internet speeds are improving and the data connection prices are reducing. This bodes well for customers that are increasingly looking to shift from desktops to smartphones for connectivity. A lot more people are spending majority of their time on smartphones rather than the traditional laptops or desktops.

The users of Facebook were notified by the company on Wednesday about their decision to discontinue the messaging feature from within the main app. As of now some countries in Europe including UK and France have been notified about the update that will be functional in few weeks. It will then be discontinued for all users.

As soon as the service stops, users who try to message from within the main app will be re-directed to the messenger app. For those that haven’t downloaded the app yet, will be asked to download it upon attempting to send a message. The messenger app was started by Facebook in 2011 post their acquisition of Beluga. They upgraded the existing Beluga technology in November.


Mark Zuckerberg Oculus VR

Facebook Pays $2bn For Oculus VR In Another High-Profile Acquisition

Social media giant Facebook is at it again. The big acquisitions keep coming along in 2014 for the company. After WhatsApp, its now Oculus VR. Facebook has acquired the virtual reality technology firm for a reported $2bn [£1.2bn]. This came as a major surprise as Facebook claimed to have paid $400m in cash and the rest in shares worth more than 23m, as of now worth $1.6bn [£970m], plus an extra $300m based on the performance of the future.
In a surprise announcement, the social networking company said it had paid $400m in cash and the rest in more than 23m shares, currently worth $1.6bn [£970m], plus an additional $300m pegged to future performance. As per the officials at Facebook, Oculus has a strong foothold amidst game developers and this technology could be stretched from education to entertainment.
CEO, Mark Zuckerberg on his Facebook page said: 
"After games, we're going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home," he said.
"Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming and we have a chance to build it together. I can't wait to start working with the whole team at Oculus to bring this future to the world, and to unlock new worlds for all of us."
21-year-old college dropout Palmer Luckey, who came into the news when the firm generated over $2m to manufacture its Oculus Rift VR headset on Kickstarter, the crowd-funding site, founded Oculus VR. This technology that comprises of head-mounted display and motion-tracking sensors captured the imagination of John Carmack, co-founder of Doom video game series. He ultimately evangelized this technology for the other companies in the industry.
Sunday, 17 March 2013 12:50

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Friday, 11 January 2013 21:08

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