Simona Bostan

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

2014 FIFA World Cup: Switzerland v France Preview

Friday, June 20, 2014

Switzerland v France

Arena Fonte Nova, Salvador

Switzerland take on France in their second group game at the Arena Fonte Nova in Salvaddor. The Swiss managed to win their match against Ecuador in almost the last minute of the game. France cruised to a win over Honduras. Both teams will be very confident coming into this match.

GIF’s and Animated Images are Now Supported by Twitter

It has been announced by micro-blogging site that GIF’s and animated images can now be shared on the site though iPhone, Android web interface. A play button will appear on the timeline of users when GIF’s appear, similar to vines and other video content. To upload a GIF, users need to make use of the gallery button that can be seen under the text box. The process is same as that of uploading photos.

The only to share a video of Twitter is via Vine. Hence this makes GIF’s as the first type of video content that normal users can upload. Services such as Twitpic enabled users to share GIF’s. However, the latest feature has eradicated the full functionality of Twitpic on the site.

As of now its does not appear as though the support for GIF extends to Tweetdeck or tablet devices. The popularity of GIF’s on social media is undeniable. Even Pinterest enabled GIF support early this year.

Facebook does not support GIF’s but these files are converted into Flash files. This is a very good moved by Twitter. With Vines doing so well on Twitter, users will enjoy incorporating GIF’s in their tweets and it could prove to be yet another innovative way for brands to share content.

 

2014 FIFA World Cup: The 10 Best Twitter Accounts You Need to Follow

 
In our last article we highlighted re-introduction of the national “hashflags” by Twitter. This time we have come up with the top 10 Twitter feeds you need to have on your timeline as soon as you login. Almost all the teams, their managers and players have verified accounts on the micro blogging site.
 
Most players often tweet fun stuff along with photos and videos. A lot of controversial things have been tweeted by players, which is why the site has become such an important tool for journalists to find stories and fans for entertainment. 
 
So here at Simka, we have compiled a list of 10 best Twitter feeds you need to have access to during the 2014 FIFA World Cup. We are quite sure you will not only enjoy reading the content but it will also make your world cup viewing experience a lot richer.
 
 
Here are our top 10 Twitter feeds for the 2014 FIFA World Cup:
 
Gary Lineker (@GaryLineker)
 
Rio Ferdinand (@rioferdy5)
 
Vincent Kompany (@VincentKompany)
 
Sergio Ramos (@SergioRamos)
 
Sergio Aguero (@aguerosergiokun)
 
Brazuca (@brazuca)
 
FIFA World Cup (@FIFAWorldCup)
 
Jack Wilshere  (@JackWilshere)
 
Cristiano Ronaldo (@Cristiano)
 
Joey Barton (@Joey7Barton)
 
 
 
Thursday, 12 June 2014 14:01

Web Designer

Position: Web Designer

Department: Marketing

Reports to: Chief Commercial Officer

Established in 2010 and licensed in Malta, our client is a young but quickly developing online casino, steadily gaining recognition in the online gambling world.

Although available for PC download,  Our Client - Casino markets itself as “Europe’s greatest and most user-friendly” mobile casino. Unlike many other casinos that add mobile support as an afterthought to keep up with the growing demand, our Client was built from the ground up with mobile and tablet users in mind.

Thursday, 12 June 2014 13:58

Outbound call agent

Position: Outbound Call Agent

Department: Outbound

Reports to: Head of Outbound

Established in 2010 and licensed in Malta, our client is a young but quickly developing online casino, steadily gaining recognition in the online gambling world.

Although available for PC download, Our Client - Casino markets itself as “Europe’s greatest and most user-friendly” mobile casino. Unlike many other casinos that add mobile support as an afterthought to keep up with the growing demand, our Client was built from the ground up with mobile and tablet users in mind.

Thursday, 12 June 2014 13:53

Customer Support Agent Norwegian Speaking

Position: Customer Support Agent Norwegian Speaking

Department: Customer Support

Reports to: Head of Customer Support

Established in 2010 and licensed in Malta, our client is a young but quickly developing online casino, steadily gaining recognition in the online gambling world.

Although available for PC download,  Our Client - Casino markets itself as “Europe’s greatest and most user-friendly” mobile casino. Unlike many other casinos that add mobile support as an afterthought to keep up with the growing demand, our Client was built from the ground up with mobile and tablet users in mind.

Users Watching Videos on Facebook Will Now See Increase In Video Ads

 
If you tend to watch a lot of videos on social media site Facebook, there are chances of your page being target with video ads by marketers. This is due to the new tool that is incorporated by Facebook that helps brands target customers. This news was reported by Mashable.
 
If for a brand, the number of views are important, they must notify that to Facebook, who will make sure their video ads are placed to maximize views through clicks. In an attempt to improve their video ad offering, Facebook not only added this new targeting tool, but has also incorporated several other features to help marketers.
 
Every video ad can now include a call to action or CTA at the end of it. This helps them to re-target users by luring them into checking out more videos. There has been a vast improvement in the precision of the targeting tools of Facebook.
 
Facebook rolled out Premium video ads in match. However, the latest features do not apply with it. The advantage of standard video ads are they there is no specific length, they don’t auto-play and they contain a label that says, “sponsored”, so the user knows it is a sponsored ad and has the option to ignore it.
 
This latest development is a cleat indication of the company’s foray into video advertising at a larger scale. The market for video ads on the world’s biggest social network is pretty big and marketers know their ads will draw a lot of eyeballs.
 
The social media giant is also working with Ace Metrix, a TV advertising firm to help them screen all their premium ads before they appear on the website. This is more of a quality assurance measure adopted by Facebook to make sure the ads won’t upset the users.
 
Facebook will implement these new tools in just a matter of weeks for the standard video ads. Hence users who tend to watch a lot of videos on Facebook will have sponsored video ads appearing on their timeline.
 

Women in Gaming Awards 6th of June, 2014

 
Tonight there is a huge event within the gaming environment: Women in Gaming Awards (WiG).
The Ceremony is held on the 6th June at the 5 Star Jumeirah Hotel Knightsbridge, London @8pm.
The Women in Gaming Awards is a superb opportunity for employers to recognize female team leaders within their organization and their contribution to the success of their business.

Twitter Changes Its Web Font to Gotham Narrow SSm

 
On Friday, micro-blogging site Twitter made an alteration to its web font for user profiles by opting for a more narrow and silkier look. Yes, the Twitter web font has changed to Gotham Narrow SSm, which is among the more popular fonts on the Internet.
 
Gotham Narrow SSm is a Hoefler & Co., a New York City based type foundry, product. The change of font as been implemented on the dot com site already as tweets, user profiles, sidebars and other pages already appear in this narrower font. Even thing s like the embed code for tweets has this new font.
 
It was evident on Friday that Twitter was planning to roll out these changes as the main stream on Twitter’s homepage was switching between the new and old font. However, there seems to be no change to the font for the Twitter web interface on tabs and smartphones as Helvetica Neue, Arial or the system default sans-serif fonts are still prevalent.
 
There has been no announcement of the latest changes by Twitter via their official blog but their Support account did tweet about this. It must also be noted that despite new profiles on Twitter had launched in February, they had not been integrated into most user pages until very recently. 
 
 

Omnicom and Twitter Sign Deal Worth $230 million

 

Social media giant Twitter has signed a new deal with Omnicom Group Inc's (OMC.N) media services division. This was first reported by the Wall Street Journal. The deal is worth $230 million.  As per this deal, Omnicom’s automated ad buying unit, Accuen will be integrated with MoPub, Twitter’s mobile ad exchange.

 

The deal has been signed for a period of 2 years. This deal will lock in ad rates and inventory access for all the agencies of Omnicom and will also grant new ad united and better opportunities being built by Twitter.

 

The deal is aimed at improving price and targeting. Jonathan Schaaf, president of U.S. Digital Investment for Omnicom Media Group, conveyed this. He said:

 

"Twitter's been a major advertising partner for our clients in the past...(Omnicom) wanted to form a closer business relationship with Twitter that extends beyond just media buying."

 

Brian Wieser, analyst of Pivotal Research Group said:

 

"The news reflects positive business momentum for Twitter and the fact that Twitter can sustain its revenue growth independently of growth in numbers of users given Twitter's uniqueness as a communications medium for marketers.”

 

In fact, Twitter had acquired MoPub in September 2013 for almost $350 million. It is widely expected by Omnicom that mobile advertising will be driver of greater traffic for advertising in the near future.

 

Omnicom's Schaaf said:

 

"The average consumer spends a quarter of their daily screen time with their mobile device and it's only about 10 percent of the total marketing dollars, so I'd expect that to level off."

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