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Omnicom and Twitter Sign Deal Worth $230 million

Social media giant Twitter has signed a new deal with Omnicom Group Inc's (OMC.N) media services division. This was first reported by the Wall Street Journal. The deal is worth $230 million.  As per this deal, Omnicom’s automated ad buying unit, Accuen will be integrated with MoPub, Twitter’s mobile ad exchange.

The deal has been signed for a period of 2 years. This deal will lock in ad rates and inventory access for all the agencies of Omnicom and will also grant new ad united and better opportunities being built by Twitter.

The deal is aimed at improving price and targeting. Jonathan Schaaf, president of U.S. Digital Investment for Omnicom Media Group, conveyed this. He said:

"Twitter's been a major advertising partner for our clients in the past...(Omnicom) wanted to form a closer business relationship with Twitter that extends beyond just media buying."

Brian Wieser, analyst of Pivotal Research Group said:

"The news reflects positive business momentum for Twitter and the fact that Twitter can sustain its revenue growth independently of growth in numbers of users given Twitter's uniqueness as a communications medium for marketers.”

In fact, Twitter had acquired MoPub in September 2013 for almost $350 million. It is widely expected by Omnicom that mobile advertising will be driver of greater traffic for advertising in the near future.

Omnicom's Schaaf said:

"The average consumer spends a quarter of their daily screen time with their mobile device and it's only about 10 percent of the total marketing dollars, so I'd expect that to level off."

Mark Zuckerberg Summoned By Court Over Privacy Breach Complaints

A conservative court in Iran has summoned Mark Zuckerberg, the high profile CEO of Facenook by opening a case against messenger services like WhatsApp and Instagram. ISNA reported these latest developments. This case has been opened due to several complaints over the violation of privacy.

This underlines the increasing problems between Iran’s President, who is in favor of greater freedom in the online domain and the judiciary of the country who is in favor of censorship. This case has been opened in Fars, the southern province of Iran. Numerous citizens have complained against social media sites for breach of privacy.

Ruhollah Momen-Nasab, an Internet official in the country said:

"According to the court's ruling, the Zionist director of the company of Facebook, or his official attorney must appear in court to defend himself and pay for possible losses."

There are reports that the CEO of the social media giant will not heed the summons. This is another issue in the long list of issues between the two countries (Iran and USA).

Usage of Internet is very high in Iran. This is due to attempts by several younger Irani citizens to subvert the ban on western services. Extremely famous and popular websites like Twitter and Facebook are filtered by the administration in Iran.

The current President, Mr Rouhani, is constantly battling the hardliners in the country who advocate Internet censorship. He feels the country must avail all the benefits that the Internet brings to the people. Hence they intend to introduce a concept of “smart filtering” that would hold out website considered immoral by the government.

Posts of New Facebook Users Won’t Be Automatically Public Now

Affiliate Marketing’s Top 10 Young Men

Kai Graeler, the CEO and founder of Simka Consulting has made the list of Top Young Men in Affiliate Marketing featured by CAP (Casino Affiliate Programs).

Below is the article:

'Kai Graeler is the CEO and founder of Simka Consulting, a Maltese based igaming consultancy with a heavy emphasis on affiliate marketing.

That’s a long ways from his start managing a German horse betting shop, but it shows the progress he’s made over the years.

Though Graeler’s business works mainly with German operators and affiliates, he’s been based out of Malta since 2003.

He values the island nation’s business friendly environment and wealth of igaming talent.'

Congrats!

For the article click here.