Simona Bostan

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

Monday, 23 December 2013 18:39

Christmas Casino Tournament at Leo Jackpot

Christmas Casino Tournament at LeoJackpot

Christmas Casino Tournament T&C:

Tournament scheduled Every day  from Tuesday 24th December 08:00 AM to Tuesday 31st  December 2013 - 11:59 PM CET:

-Participants : Leojackpot customers
-Qualifying games : All NetEnt Slot Games
-Minimum Rounds to qualify for the tournament : 100 Rounds
-Minimum bet : 0.20 E
-Win Criteria : Most Games Rounds

Prizes :

- 1-st place : 1 iPad Mini;
- 2nd place : €200 added on the player account;
- 3rd Place :  €100 added on the player account;
- 4th-10th place:20 Free Spins*on our latest slot game  - added on the player account
- 11th -20th place:10 Free Spins*on our latest slot game -added on the player account

Tournament General Rules:

• The winner(s) will be decided according to the rules model stated below
• Should a tie occur for the top position, the player who has played the most rounds/hands takes top spot.
• A minimum number of rounds/hands must be played to be eligible for a prize.
• The 1st prize will be send by post to the winner on Friday 10st January 2014
• The prize from 2nd  to 3rd  place will be added into will be added to the players Leojackpot gaming account on Wednesday  1st  January  2014 after 2 pm.
• The exclusive Free Spins in our newest Slot game (which represent Casino Cash prizes from the 4th to 20 place) will be added to the players Leojackpot gaming account on Wednesday 1st January 2014 after 2 pm. T&C are : Cash-in wager Req.:30 ; and Bonus validity 1 week; .
• Tournaments are offered as a fun and fair competition for all of our players. Anyone deemed to be exploiting them or playing in a manner not in the spirit of fair play may be excluded from receiving prizes. This includes repetitive single line bets with minimum coin value play which is considered indicative of tournament abuse and round churning.


Determining the winner - Most games rounds

The player with the Most game rounds played  during this period Tuesday 24th December 08:00 AM to Tuesday 31st  December 2013 – 11:59 PM CET, wins.

To participate in the tournament, register an account here.

History behind Twitter’s “Follow Friday”

If you happen to spend majority of your time on Twitter, like everybody else in the world today, there is a more than a slim chance you might have stumbled upon the words “follow friday” #ff. This is nothing but one of the many traditions that happen to exist on Twitter. Follow Friday is nothing but Twitter users recommending another user to his/her followers hoping they’d like what the person recommended tweets on a daily basis.


These tweets are represented by #ff or #FollowFriday and are tweeted on Friday. This is basically a process, which enables twitter users to curate their timelines and follow the relevant people for tweets that might interest them. This also helps people that tweet good, informative or humorous stuff attain more followers.


Apparently Micah Baldwin who thought it would be a good practice to recommend twitter users to one another initiated this tradition. He happened to tweet this on a Friday and named it Follow Friday. Then another user happened to start the hashtag - #followfriday that was later re-christened to #ff.


This soon became a rage on Twitter and today it is a Twitter tradition. There are even apps that have been designed to track your interactions on Twitter as well as the users that are being recommended. 


For newbies on Twitter that are yet to come to terms with these traditions, it is actually quite simple. So here is how you participate in follow Friday on Twitter. If you are working in the iGaming industry and think Simka Consulting is a  good source of affiliate marketing or iGaming news and updates and that your followers would find it helping with stuff that Simka Consulting tweets, all you need to do is tweet the following on a Friday:

@SimkaConsulting #ff

That’s it. It’s that simple!


Trends and traditions keep changing in the social media landscape. The trend of “Follow Friday” is yet to diminish and Twitterverse seems to be enjoying it very much. Most people are happy to recommend users that will add value to the timeline of their followers and vice-versa that is the real reason why #ff really works.

Thursday, 19 December 2013 08:46

Facebook Rolls Out Video Ads

Facebook Rolls Out Video Ads


Social media giant Facebook will now be rolling out video ads that will commence with a stream of ads of the new film Divergent. These ads are supposed to be playing automatically on the Facebook news feeds but the sound on these ads will not be audible unless the user clicks on the volume option. As for the mobile users, these video ads will be downloaded in advanced as and when your device gets connected with wi-fi.


There were reports coming out of this development for the last few months but there was no confirmation. Now Facebook has confirmed what many people feared would disrupt the user experience. The engineers at Facebook have been testing various ways of watching these videos since September.


Initially these video ads were set to be rolled out in the summer but Facebook founder Mark Zuckerberg wasn’t too sure of how the users would receive these ads and decided to delay the entire update.


There have been a lot of complaints from those using Facebook on mobile devices as it could consume some portion of their Internet usage as per the monthly plans. To counter these fears, Facebook has revealed that only the video ads that have been downloaded before though the wi-fi will end up playing.


As per Facebook, this content won’t consume the data plan even if there is no wii-fi connection at the instance of playback. Also, any user that is not interested in watching the video ads should just scroll past and that particular video will not continue playing.

What is not known at this point is the amount that Facebook intends to charge the advertisers for these video ads. There was a report compiled by Morgan Stanley that predicted Facebook could generate revenues amounting to $1bn (£613m) in the year 2014. This number could go up to $6.5bn by 2020.


However, the critical question remains to be answered  - how will the users respond to these latest updates or are they too addicted to Facebook to even care?

Hot Searches – How Google Trends Can Benefit Your Online Business


What people or potential customers are actually searching for on the Internet is what bothers search marketers the most. Most marketers crave for a comprehensive report of what are the exactly are people looking for on the web. Because let’s face it – everybody wants people on the web to land on their websites.


Something that has been less credit than it deserves in this aspect is Google Trends. Of course, there are certain issues with this and one of them is accuracy. But now there has been an update made by Google to Google Trends.


Google Trends will now supply you with data that you actually want by tapping into the Knowledge Graph. So when you are looking for shoes, you will get data on shoes and not something else with a similar name.


Because a word like shoes can be referred to multiple things.  It can mean an exact brand or just shoes in general. Google Trends now gives you more precise data. Google Trends is now categorizing vague terms and combining the data even if it is not spelt correctly from terms that are searched into a main keyword.

Hence now you got search for “Pokr Software” but it will still be clubbed with “Poker Software”. Also, Google intends to club data that is closely linked with “Poker Software” with it in the near future. 


For marketer, this gives more accuracy in terms of understanding what people are looking for. Since those dealing with SEO will be hugely benefitted. Since you will get an idea of the broad trends surrounding a keyword like “poker software” instead of just the exact word.

Even content generation will benefit from this Google update. You will gain more viewers through the search, as you will now write more accurately on topic of your choice rather than a vague term of keyword.


Any business that is on the web or deals with generating leads online, exploring Google Trends would be recommended. Google terms it as “hot searches”. So if the “hot search” is Dallas Cowboys and you own or run a sports website or blog, make sure you update some interest content about the Dallas Cowboys. It simply means you have more chances to be found.

William Hill Online and NetRefer announce new partnership

London, 1st December 2013: William Hill and NetRefer are pleased to announce their partnership to enhance William Hill Online’s Affiliates United program through NetRefer’s Performance Marketing suite. 

Rated by EGR Magazine as one of the most powerful gaming operators on the planet, William Hill Online is a significant partner and an exciting addition to NetRefer’s growing client base. This partnership continues to assert NetRefer as market leaders in affiliate management and performance marketing. 

William Hill Online’s new affiliate programme will offer state of the art functionality including fully managed online hosting, advanced media tracking, dedicated customer support and account management, flexible reward plans, attractive affiliate commissions, on time payments, and extensive reporting along with other industry leading marketing tools. This will empower the business with all the necessary functions to support CMOs, marketing and affiliate managers and affiliates effectively and efficiently. 

William Hill Online has always enjoyed a very strong brand image, and through the implementation of their new affiliate platform, this will encourage further growth for their online business, a key objective for all NetRefer’s online gaming partners. 

Anat Errell, Head of Marketing Operations for William Hill Online, said: “This is a very important chapter in our business, and we are very excited to be working with the industry leaders in affiliate marketing to ensure all our esteemed affiliates and marketers are provided with the leading edge solution in the business. We are proud to have selected NetRefer as trusted partner for our marketing solutions”.

Julian Buhagiar, CEO of NetRefer Malta, said: “It has been a pleasure to work closely with the marketing and technical teams at William Hill Online to ensure they are provided with all the latest marketing tools to fulfill their requirements. Our goal is to ensure all the affiliate team as well as their affiliates are provided with a fully configurable rewards engine, clear and flexible reporting, in-depth analytics as well as user friendly dashboards available in over 99 languages to ensure market reach and localisation for William Hill’s entire online brand.” 

Further details about WHO’s affiliate program can be found at 

Further details about NetRefer can be found at 

About William Hill

William Hill, The Home of Betting, is one of the world's leading betting and gaming companies, employing more than 17,000 people. Founded in 1934, it is now the UK's largest bookmaker with around 2,400 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online ( is one of Europe's leading online betting and gaming businesses, providing customers with the opportunity to access William Hill's products online, through their mobile, by telephone and by text services. William Hill PLC is listed on the London Stock Exchange and generates revenues of over £1.2bn a year.

Tel: +44 (0)20 8918 3732


Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Sunday, 01 December 2013 09:40

Casino440 Review

About Casino440


One of the best casinos available to PLAY ONLINE. Yeah, you heard well: No installation is required, so you don't need to download any kind of annoying programs to enjoy of more than 300 games!! 

Do you like to play with your laptop or do you prefer to enjoy your winnings with your mobile device? 

With Casino440 you decide where and when do you want to play because they also brings you a mobile portal: and guess what... ? You don't have to install any app either... so now you know how are you going to spend your time when you are waiting for your couple to be ready for hanging out... or these ten minutes after you order that pizza!! 

Just register your new player account and win more with all the bonuses they have ready for you! 

You have the control, Casino440 follows your rules!! 


Software and Games 

You can try to play Black Jack, Slots, Video Poker, Roulette, Scratch and Win, Scraps, and many other games powered by the strongest and most famous brands in online gambling market. Casino440 is powered by the leading online casino software Microgaming, worldwide known for their experience and games catalogue, and Sheriff Gaming, 3D games developers to give a new touch of realism and fun to the whole platform. 

Bonuses and Promotions 

Now winning with Casino440 is easier than ever! 

You only have to deposit 25$ or more to be part of their fantastic bonuses and one of the best things are that almost all of the bonuses are uploaded automatically... so you only have to play with them as a usual player and win fantastic bonus with your favourite games! 

In addition, you will win a 125% of your first deposit if you register your account now and make the deposit with this exclusive code. 


To enjoy this offer, you only have to write this code and ask to support for the 125% bonus, and they will upload your account with it!

If it was not enough, they also have monthly and weekly offers, and now they are giving 500 FREE SPINS to all new players as well. How to win? 

Yes, you heard it right! You only have to wager $50 and the 500 spins will be automatically credited to your account! 

Keep on line, more offers and bonuses are coming! 


Cashier and Security 

Remember that you are in one of the safest places of Internet. eCogra is the biggest security company all over the world and they guarantee that all results are fairest than a Land Base Casino. In fact, they also also protect your personal data thanks to a 128-bit SSL encryption so, just Chill, relax yourself and don't worry about anything else than your earnings...! :) 


Welcome Bonus 

• 1st Deposit : 125% up to $500 


• 2nd Deposit: 25% up to $750 

Automatic bonus 

• 3rd Deposit: 50% up to $250 

Automatic bonus 



The casino is fully translated in the following languages: English, Spanish, German, Polish, Russian, Portuguese, Romanian and many more. 



$, €, £, AU$, C$, R$, Â¥  


Customer Support 

You can always count with their 24/7 support, so whenever you need assistance, you only have to open the live chat or or you can request whatever you need by e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. They are pleased to help tons of players! 


Telephone Numbers 

0034 912464432 

0056 297 97 107

Pros and Cons 

As a new casino, they are mainly focused in reaching lot of happy winners, so they usually give them tons of presents since the very first deposit... trust us, there are not a better day to try this brand! 

Date Established: 2012 


American Players Welcome



Software Type

Microgaming & Sheriff Gaming 



Netherlands Antilles - Curaçao 



Sunday, 01 December 2013 09:38

Santa is coming to eToro

Santa is coming to eToro


The holiday season is almost here and Santa is coming with bigger and better presents than ever.  All newtraders who sign up using ‘Connect with Facebook’ will receive a $50 Gift Card to invest in stocks in eToro platform – no deposit required!

Santa and this promo will just work from December 1, 2013 until January 5, 2014

Terms and Conditions:

Promotion is valid from December 1, 2013 until January 5, 2014.
Coupon valid only for new traders who register using ‘Connect with Facebook’ button.
Only valid for new traders who never traded stocks in their platform.
No deposit required.
This offer is not valid for traders from the US, Bangladesh, Pakistan and Indonesia.
Subject to eToro Partners Terms and Conditions.
Standard Bonus Terms and Conditions apply.


Happy Holidays from Santa and eToro!

€150,000 Worth Cash to be won as part of Betsson’s 50th Anniversary

Online gambling giant, Betsson is celebrating 50 years of its existence with some massive promotions. This online gambling portal was started in 1963 and has surely come a long way since then. Today the brand stands for excellence in online gambling offering great entertainment and bonuses to all players.

To mark its 50th anniversary, Betsson is giving back to its players who have been the biggest support to the brand. Joining Betsson now will give you a superb 100% welcome bonus up to £100 at the Betsson Casino.

Monday, 25 November 2013 18:07

Using a LinkedIn Profile as a Sales Tool

Using a LinkedIn Profile as a Sales Tool

There are numerous info-graphics and research studies available online to substantiate the claim that LinkedIn can be used as an effective sales tool. Even major brands and organization are spending some part of their marketing and sales budget to derive profits to their business in terms of new partners or leads.

The business profile on LinkedIn of any company should be credible.

Friday, 22 November 2013 11:59

Capturing Leads Via Facebook

Capturing Leads Via Facebook

If Facebook were a country, it would be the third largest country only behind India and China. Considering how all the major brands of the world are targeting India and China for the sheer population numbers, the online brands are targeting Facebook to deliver the business for their online ventures. We are living on the Internet. Hence it makes sense to derive benefits for business out of Facebook.

A lead can be considered as any person that is interested in your using your product or service and has shown interest by getting in touch via a mode of communication to inquire about it. That’s your lead or potential customer. He/she might have also got in touch with other service providers like you, your competition. If we talk about a Facebook lead, it becomes difficult to define a lead. Is it someone who has like your page/post or someone who has shared your page/post?

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