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Simona Bostan

Simona Bostan

Simona is coming from a financial background, finishing her BA in Banking and Finance. She started to get into the Igaming World as a Customer Care Agent with Unibet in 2007.

Always seeking to optimize her work she left Unibet and joined Freespin Casino as an Affiliate Executive where she learned all the tricks of the trade.

With her move to B3W in 2010 she used her accumulated knowledge and designed a custom made Affiliate System for B3W.

She has a vast knowledge in SEO and Optimize Affiliate Marketing for Clients, bring new Affiliates to the Client, negotiate deals, motivate an existing portfolio of Affiliates, optimize and develop their performance to maximize player traffic, networking.

The WiG Diversity & Employee Wellbeing Awards 2019

16th May 2019 @ The Stunning Savoy Hotel London

On their 10th Anniversary the Women in Gaming will be presenting the Diversity Awards to reflect the positive changes in our industry. These awards honor excellence in promoting diversity and inclusion within the gaming industry.

The Diversity in Gaming industry Awards will reward and recognize individuals and organizations for outstanding devotion to enhancing equality, diversity and inclusion and will include categories like Diverse and Inclusive team and Positive role models in different categories including LGBT.

Colin Thompson Director of Clever Duck Media said, “Diversity is not just a priority, but should be part of the culture in our industry. We are very proud promoting gender gap in technology and female leader roles for 9 years and believe we are ready to recognize some of the outstanding diversity efforts we witnessed by a number of organizations in our industry ”.

Diversity in Gaming Awards will take place on 16 May 2019 in the Savoy Hotel in London.

Categories and nominations and finalists can be found here.

For more information please contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.



Tuesday, 07 May 2019 07:08

Malta AI & Blockchain Summit 2019

Malta AI & Blockchain Summit 2019

Following the success of its first edition in 2018, Malta AI & Blockchain Summit will take place between the 23-24th of May 2019.

After three days of networking, exhibiting and deep learning, the Malta A.I. & Blockchain Summit came to a successful and somewhat enchanting close. Over 8,500 attendees, including the father of blockchain, Scott Stornetta, Sophia, the world’s first robot citizen, the Winklevoss twins, Malta’s Prime Minister the Hon. Joseph Muscat, Abu Dhabi’s Royal Highness, and the legendary John McAfee!

In 2019, they will be increasing in both size and scope, reflecting the hypervelocity of advances and immense opportunities that the sector has seen over recent months. Due to increased demand, they are hosting two shows this year:

  • The first in May, 23rd and 24th
  • The second in November, 7th and 8th

Why should you attend?

  • The attendees:  5000 attendees, 300 exhibitors, 700 investors and the world’s leading mind in both A.I. and blockchain industries.
  • Bigger location! They hosting both events at a new location in Malta, which can hold the 1000s of visitors and exhibitors. With so much interest in the show, they going to need a bigger venue.
  • A favorable ecosystem. Following the success of Malta AI & Blockchain Summit ’18 which established Malta as The Blockchain Island, the government is now focusing on a national legal framework for Artificial Intelligence that will be hosted during the summit attracting more and more companies to the island.
  • Quality content: The conference agenda will present expert keynotes & tech Influencers, interactive discussion and practical applications of today and tomorrow’s technologies.
  • Networking opportunities

In a few words, from keynote experts, lavish networking events and an exhibition focus on Blockchain, AI & IoT; the AI & Blockchain Summit is your one-stop-shop to explore the convergence of these deep technologies.

For more info check here.


SiGMA welcomes a record breaking 12,500 through its doors

Expo floor 2.jpg

SiGMA welcomed a record number of attendees through its doors. 12,500 delegates, speakers and sponsors converged for the SiGMA 2018 Summit, breaking previously held attendance records and setting the standard for future events. Held on the 28th to 30th of November, the event saw intense interest from both local and global quarters, bringing a truly worldwide perspective to proceedings.

The Summit was kicked off by an elegant Awards evening, which saw illustrious industry leaders rewarded for their contribution to the development and growth of the industry, with a plethora of awards handed out on the evening.

The three-day-affair saw a wide range of topics discussed at a high level during the six conferences and workshops, with a number of prominent speakers taking the stage. From the interplay of blockchain with iGaming to a conference dedicated to the regulatory changes in iGaming law – delegates were treated to quality debate on some of the most pressing issues affecting the sphere.

The workshops proved equally successful, with each room packed to the rafters for a series of talks covering the emerging LatAm markets to the always relevant issue of the quandaries faced by women working within the iGaming industry.

Notable denizens of the industry included individuals such as, John Kamara, an expert in the emerging African markets, Heathcliff Farrugia, CEO at the Malta Gaming Authority, AI guru, Angelo Dalli, Brock Pierce, an Advisor on Open Data Exchange and the Honourable Prime Minister of Malta, Joseph Muscat.

The event also saw a number of battles pitched and won – Quizando took home the title at the ICO Battle, whilst Tomobox stunned with their start-up pitch during the fiercely fought SiGMA Pitch.

The Summit also provided a full complement of networking opportunities for delegates. A packed expo floor aside, attendees weren’t short on wining and dining opportunities throughout the Summit. A number of iGathering dinners, a Crypto Cruise and a decadent Closing Night provided ample opportunity to mingle in a relaxed yet refined setting.

See you all next year!

Sunday, 18 November 2018 10:01

SiGMA is around the corner!

SiGMA is around the corner!



The fifth edition of SiGMA will take place between the 28th and 30th of November 2018 at the Malta Fairs and Conventions Centre in Ta’ Qali. Positioned at the cutting edge of a very competitive industry, it has evolved into the definitive iGaming showcase. 

SiGMA 2018 will welcome over 400 sponsors and exhibitors, 200 industry-leading speakers and a record-breaking 12500 attendees from over 80 countries – solidifying its reputation as a staple on the global iGaming calendar.

Simka Consulting will be present on all days and we are proud to be organizing this event for a Tech industry leader looking into expanding their portfolio.

As a Media Partner of SiGMA, If you want to meet and discuss business opportunities or book an interview with our team, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

See you all soon!

GiG Games signs its first contract with external games aggregator

Gaming Innovation Group Inc. (GiG) has signed an agreement with casino games aggregator Join Games. Join Games will act as a reseller for GiG Games, initially in Italy and Latin America.

Join Games will take all games from GiG Games and plans to release the first game on its platform in Q1 2019.  

Join Games is a very strong aggregator in the Italian and in the Latin American markets with clients such as Microgame, Scommesseitalia and Pixelo in Italy, Wplay and Mijugada in Latin America. Colombia was the first market in Latin America to be regulated where Join Games cover around 95% of the regulated market.

Magnus Kolaas, CEO Join Games commented: “Join Games is proud to be the first external partner for GiG Games. It clearly shows our strategy to work in close partnership with all our operators is the right way to go.”

Luigi Spina, Managing Director at Join Games Malta Ltd commented: “We’re very excited to add GiG Games to our portfolio of games. There are not many game providers in the market which have the ability to enter the regulated markets both in Italy and in Colombia at the same time. From trying their games which are in development, I’m certain local players will love their games”.

Mathias Larsson, Managing Director at GiG Games, says: “We are very happy to announce our first signing with an external partner at such an early stage with GiG Games. This clearly shows the strength of GiG Games as a part of the GiG ecosystem”.

“GiG Games’ sales strategy is to work with aggregators (resellers) in markets where GiG don’t have a direct presence. Join Games is the perfect partner for us in Italy and Latin America due to their close connections with operators.”

For further information, please contact:

Mathias Larsson, Managing Director GiG Games, This email address is being protected from spambots. You need JavaScript enabled to view it.

Anna-Lena Åström, GIG Head of IR & Corporate Communications, +356 796 998 48,

This email address is being protected from spambots. You need JavaScript enabled to view it.

About Join Games:

Join Games Sweden AB is a Software Casino Provider founded in 2014. Join Games provides operators with a casino- as well as a poker platform.  Our mission is to spread joy and to entertain everyone through our games. We focus on innovative excellence and have so far been awarded by SIGMA as well as ICE for our innovative user experience solutions. The Company has offices in Malta, Sweden, Bulgaria and Colombia.

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of state-of-the-art offices in St George's Bay, Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

For more information about the Company and our services:  

Gaming Innovation Group launches GiG Comply and signs with Mr Green as its first customer

Gaming Innovation Group Inc. (GiG) has signed an agreement with Mr Green, one of the brands of MRG Group (

MRG), for the provision of its newly launched, innovative B2B marketing compliance technology, GiG Comply.

This monitoring service is designed in response to operators’ needs to further strengthen control over third party advertising and brand protection. GiG Comply drives responsible gaming by providing improved visibility of where and how brands are being advertised. The service helps protect them from promotion on websites which are not brand-safe. It also protects from misleading advertising in their name and helps them to adhere to complex advertising standards in their regulated markets.

This scalable tool is based on cutting-edge technology, putting flexibility in the hands of the operators who can set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis.  This will allow them to scan for anything they need, such as ensuring responsible gaming measures are visible on relevant pages or that terms and conditions are correct and up-to-date.

Jesper Kärrbrink, CEO Mr Green Ltd comments; “We always look for ways to improve our Green Gaming thinking. By using this technology, we can ensure traffic coming to our brand does so in a compliant and green way.”

Richard Brown, Chief Digital Officer at GiG commented: “We are immensely proud to expand our partnership with Mr Green to include GiG Comply services. Mr Green is already well-known in the market for having sustainability at the heart of its business and, as the first customer to sign up with GiG Comply, Mr Green is now also an early leader in using new technology to help strengthen its marketing compliance.”

For further information, please contact:

  • Robin Reed, CEO of GIG, +356 9999 0382, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Richard Brown, CDO of GIG, +356 9901 570 35, This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Anna-Lena Åström, GIG Head of IR & Corporate Communications, +356 796 998 48, This email address is being protected from spambots. You need JavaScript enabled to view it.

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through our eco-system of products and services, we are connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of state-of-the-art offices in St George’s Bay, Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

For more information about GiG and services also see:


Wednesday, 01 August 2018 07:42

Affiliate Fest 2018

Affiliate Fest 2018

AffiliateFEST started in 2015 and it provides accelerated digital learnings for iGaming affiliate entrepreneurs. You will learn the latest digital strategies from a selection of experienced iGaming experts.

When? 19 September, 2018.

Where? Hilton Olympia, London.

AffiliateFEST is also part of the Betting on Sports Week in 2018. All delegates and sponsors will be able to access the Betting On Sports Week events on 20 – 21st September. 

Access a breadth of digital marketing insight, do meaningful networking, and get ahead of the regulatory changes that will impact how you grow your affiliate business next year.  All workshops are specifically designed to provide in-depth learning that promote revenue growth.

It’s about taking time out from working in your business to working on it.

For more info and registration click here.

Monday, 16 July 2018 08:55

Malta Blockchain Summit 2018

Malta Blockchain Summit 2018

Following the regulatory framework in Malta, Blockchain Summit will take place on the 1 - 2 November, 2018 at Intercontinental Hotel, Malta.

Expect more than 5,000 delegates interested in discussing and finding more about the world-changing potential applications of Blockchain as well as AI and IoT.

For more info and ticket purchase click here.

Thursday, 05 July 2018 14:45

Privacy Policy

Privacy Policy

All information we collect about you when you access our website or purchase one/more of our services via our website is outlined in this Privacy Policy below. We are required by law to inform you about us and why we and how we are using all your data, and the rights you have over your data. In collecting this information we are acting as a data controller.

Who we are

We are Simka Consulting Ltd. with the:

  • Address: Triq Il-Ghajn, 121, San Marco, Swieqi, Malta. 
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Phone: 00356/99895808

We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details above.

What personal data we collect

When you request services or make enquiries from us through this website, we ask you for your name, contact telephone number, email address.

When we provide our services to you, we will require identification details, company information and depending on the service provided, other categories of personal data such as verification documents. We will always tell you why we need any such documentation or personal and business data.

If you apply for a vacancy, you will normally send us an application letter or email and your Curriculum Vitae.

Cookies and Access Information

Cookies are small pieces of data which are stored by a website through your browser, to enable an improved experience whilst using or browsing a particular website/app or to remember your preferences or navigation history/activity (such as pages you have visited within a particular site or typical activity) at a particular site. You can delete cookies using your browsers own Clear History function. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. Most web browsers allow some control of cookies through the browser settings. It is important to note however that if you block cookies from Our site or apps there are a number of functions that may not work, and you will need to reset your preferences each time you log in.

Why do we collect this info

We will use your information to respond to your enquiries and to process your service requests, if any. We will contact you via email and/or telephone to get back in touch with you if you so require. We use Google Analytics for collecting visitor statistics in an aggregated form for understanding the usage of our website and to improve the performance of our website. We do not use Google Analytics for re-marketing or to offer you other services. 

Our website access logs are only collected for tracking visits to our site for statistical and performance optimization purposes and to assist should any visitor, including you, not be able to access websites.

If you apply for a vacancy our team will receive this CV for evaluation.

What do we do with this info

Your personal information is stored in our online processing system and company information systems which are based within the European Union. We do not share your information within our group/sister companies that are based outside of the European Union unless this is needed for the performance of a contract. We would inform you of such sharing information and provide you an opportunity to agree or disagree with such a transfer.

We do not use the information you provide to make any automated decisions that might affect you.

How long do we keep your info

We will retain personal data related to enquiries received for up to one year after the communication’s scope if exhausted to safeguard our legitimate interests for tracking enquiries.

We keep your order information for up to 10 years after purchase due to statutory tax and company record keeping obligations.

If you are not selected for a particular vacancy you applied for, we will retain submitted vacancy application and submitted documentation, including Curriculum Vitae, for up to 6 months for consideration should a related vacancy arise.

Personal data not needed as per above will then be removed.

Your rights over your information

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate.

You can also ask us to give you a copy of the information or transmit it to another entity and to stop using your information for a period of time if you believe we are not doing so lawfully.

To submit a request by email, post or telephone, please use the contact information provided above.

Your right to seek redress

If you are a European resident and you have a concern about our use of your information, you can contact your local data protection regulator. A list of European data protection regulators can be found here:

Updated: 05.07.2018

Thursday, 05 July 2018 10:30

Blockchain and Crypto

Malta 'The BlockChain Island'

Malta becoming the home for Blockchain companies 

As a small island country in the Mediterranean Sea, south of the Island of Sicily, Italy, Malta has a rich history going back centuries. As well as being known to many as the favorite holiday destination, with the warm climate and a vast array of sightseeing attractions, the bi-lingual nation of Maltese and English has created an phenomenal environment attracting businesses to live and work.  

Malta Company Incorporation 

Following on from the recent  regulatory framework enacted by the Maltese government, the jurisdiction has become an appealing location for Blockchain, ICOs (Initial Coin Offering) and Cryptocurrencies to establish and conduct their business. In addition to Malta´s friendly corporate taxation system, enables companies to pay as little as 5% tax, the country also offers incentives such as capital contributions, assistance with staff salaries, office space and tax credits. 

Simka Consulting is offering the following ICO (Initial Coin Offering) and STO (Security Token Offerings)  services together with our Partners:

Legal Services 

We offer a range of relevant specialist legal services with respect  to conducting an ICO/STO, according to the Maltese Law.

These are not limited to be comprise of the following areas:

  • Set of legal documents, including Token Purchase Agreement, Terms of Use, and Privacy Policy
  • Drafting of ICO/STO Private Placement Offering Document
  • Drafting of pre-Crowd Token Offer (Pre ICO/STO) and Crowd Token Offer Agreement (ICO/STO)
  • Analysis for potential regulatory compliance for the ICO/STO
  • Review of application of current investment services regulatory framework to the Token and ICO/STO
  • Analysis of possible application of other current legislation applicable to the Token and/or product/s (such as Data Protection, GDPR, consumer protection, FIA, E-Money license etc)
  • Legal opinion (consultation on legal aspects by lawyers experienced in supporting ICO/STOs)
  • ICO/STO KYC Legal Advice and solutions
  • Review and recommendations (token legal concept, White Paper, etc)
  • White paper Legal analysis and Company website review with recommendations
  • Legal review of your ICO/STO’s marketing Material.
  • Taxation.

Marketing and Branding Services 

The success of any ICO/STO is impacted by the implementation of a structured marketing and branding strategy. 

According to your aims, goals and target market, we will create, provide and deliver comprehensive toolbox of services to receive the necessary attention, online presence and thus full opportunity of raising capital from contributors/investors.  

  • Media Distribution 
  • Social, Viral and Video Media Management 
  • Private, Public Meetup and Roadshow Strategy
  • Public Speaking Presentations
  • PR, Paid and Email Marketing 
  • Vlogging and Blogging 
  • Investor Relations Management
  • Post ICO/STO Management  
  • Business, Whitepaper, Pitch Deck and Financial Forecasting Design.

Software Development Services

If you have an innovative idea but may not have the necessary expertise and/or sufficient capital to execute your plan, our dedicated and experienced team can assist in taking your Blockchain business from scratch to reality.  We also well versed  in creating and ensuring your ICO smart contract is functional and fully compliant. 

Our software development services include: 

  • Website and Mobile Development
  • Custom Development 
  • Business Intelligence, Planning  and Reporting 
  • Database and Search Optimization
  • Software Testing and Quality Assurance
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